Location: New York,NY, USA
Senior Coordinator, Audience Marketing/ Fortune Live Media Division (Temporary role)
Fortune Magazine Conference Division is seeking a highly motivated, extremely detail oriented senior coordinator, audience marketing, to support audience acquisition for virtual and live events. This position would serve as an Independent Contractor. Primary responsibilities include
* List planning for targeted B2B campaigns (manage list development, list sourcing, and targeted research)
* Work with internal stakeholders (Editorial staff, Business side leaders) to build external relationships, extend invitations, and build campaigns
* Coordinate and execute personalized HTML e-mail, direct mail, and telemarketing campaigns
* Leverage social media channels and other outlets
* Manage and maintain marketing campaign databases (plan and build marketing campaigns, manage data entry, list management, proofing, data cleansing)
* Research prospects (Internet and telephone); proofreading (mailing list data, email and direct mail); manage marketing coordinator responsible for assisting with customer response to marketing campaigns (recording changes in databases, trafficking responses, fielding telephone calls, supplying information to customers, correspondence); perform analysis of marketing campaigns, attendance projections, and conference audience demographics; engage and manage outside vendors to execute projects (mail houses, telemarketing firms) project management planning and tracking. In addition, some travel to assist in the execution of the conferences on-site is required. Required:
* Proficiency in the following technologies: CRM systems, Email Automation Systems, WordPress, HTML, CSS
* Database and email marketing experience
* Writing copy including invitations, follow up, internal and external
* Database management experience
* Exceptional attention to detail
* Strong interpersonal and communication skills
* Creative sense needed to develop campaigns and prepare pitches
* Comfort working with high level executives over email, on the phone and in person.
* Ability to multitask and manage multiple projects, and requests on overlapping timelines and under pressure.
* Minimum 2-3 years direct marketing experience, preferably in acquisition work
Compensation: $25-$30/hr
About Fortune:
At Fortune Media, our mission is to change the world by making business better. We achieve that by providing trusted information, great storytelling, rigorous benchmarking and world-class community building. And our key values are humility, ownership, and transparency.
The policy of Fortune Media is to provide equal employment opportunities to all applicants and employees without regard to race, color, caste, creed, religion, sex, sexual orientation, gender identity or expression, marital status, citizenship status, age, national origin, ancestry, disability, or any other characteristic protected by applicable law. Fortune Media affirmatively seeks to advance the principles of equal employment opportunity and values diversity and inclusion.
FORTUNE
Fortune Media is a global media organization dedicated to helping its readers, viewers, and attendees succeed in business through unrivaled access and best-in-class storytelling. Fortune's mission is to drive the conversation about business. With a global perspective, the guiding wisdom of history, and an unflinching eye to the future, we report and reveal the stories that matter today-and that will matter even more tomorrow. With the trusted power to convene and challenge those who are shaping industry, commerce and society around the world, Fortune lights the path for global leaders-and gives them the tools to make business better. Our values inform our mission. We believe that business can be a powerful platform for good, and we are committed to holding it to that standard.
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