Senior Data Scientist, MMM
: Job Details :

Our Marketing Data Science transformation is in full swing. We embarked on transforming and building a world-class Marketing DS Org recently. Our team helps to power PayPals high-growth Marketing organization by delivering actionable insights and business intelligence for our 200 million customers. Job Description:The Team Our Marketing Mix Modelling (MMM) team sits within the broader Global Marketing Analytics Team. By leveraging the state-of-the-art models, we aim at building an in-house marketing effectiveness measurement and optimization solution. We will be a strategic partner to Marketing Organization to drive business-critical insight and decision-making. Job Responsibilities. Develop and implement advanced statistical models and machine learning algorithms. Provide data-driven insights and optimization scenarios based on our MMM solution. Analyze large datasets to extract actionable insights. Implement marketing mix models to forecast marketing performance. Collaborate with ma...Data Scientist, Data Science, Scientist, Senior, Marketing, Mathematics