Senior Digital Strategist, Paid Social MediaDigital Media | New Media & Internet | Marketing & AdvertisingHybrid | New York, NY | United States (U.S.)$80,000-$100,000 Base + Benefits A cutting-edge digital media company is looking for a seasoned Senior Digital Strategist focused on Paid Social Media. In this role, you'll excel at managing paid social campaigns, analyzing their performance, and providing valuable insights to drive business growth across the Eastern United States. THE ROLE: As Senior Digital Strategist, Paid Social Media, you will work cross-functionally and lead the analysis of large amounts of social media data to generate key insights that enable senior leadership, thus driving digital optimization & business growth. You will be responsible for:
- Collecting, cleaning, and analyzing social media & marketing data using Google Analytics
- Designing & executing A/B tests and analyzing/interpreting results; performing website tracking
- Extracting key insights from analyses & tests, and delivering data-driven recommendations
YOUR SKILLS:
- Progressive commercial digital/marketing/web analytics experience in media, eCommerce, etc.
- Proficient in Paid Social platforms (i.e., Facebook, Instagram, LinkedIn, YouTube, Snap, etc.)
- Proficient in gathering, cleansing & analyzing website data in Google Analytics (i.e., GA360, GA4)
- Familiar with/ digital data platforms & tools (i.e., Adobe Analytics, Google Tag Manager, Salesforce)
- Well-versed in core advanced analytics data mining & scripting tools such as Python, R, and SQL
- Proficient in building customized dashboards using BI tools (i.e., Looker, Power BI, Qlik, Tableau)
- Proven commercial experience designing, executing, and analyzing statistical tests (i.e., A/B)
- Strong knowledge of media channels & concepts (i.e., Display, Paid Search, SEM, SEO, Social)
- Proven commercial experience extracting insights from web data (i.e., clickstream, website traffic)
- Well-versed in advanced analytics techniques (i.e., LTV, trend analysis, user journey analysis)
- Comfortable working cross-functionally with/ technical & non-technical teams; presenting to leaders
- Strong verbal/written communication, negotiation, and presentation skills across the business
- Bachelor's degree in Business, Computer Science, Economics, Engineering, Mathematics, Physics, Psychology, or related field; M.B.A. or M.S. preferred
BENEFITS: As a Senior Digital Strategist, Paid Social Media, you can make up to a $100,000 base salary (depending on your experience). HOW TO APPLY: Please register your interest by submitting your resume to Gabriella Ferrara via the apply link on this page. KEYWORDS: Facebook Ads, Meta ads, YouTube Ads, LinkedIn ads, Snap ads, Paid Social, Social Media, Web Analytics, Digital Analytics, Website Analysis, Site Testing, A/B Test, Experimentation, Google Analytics, GA 360, GA4, Google Tag Manager (GTM), Adobe Analytics, Adobe Target, Adobe Dynamic Tag Manager (DTM), BigQuery, Google Data Studio, User Experience (UX), Site Experience, Heatmap, Customer Analytics, eCommerce, Digital Optimization, Salesforce, User Research, Media Optimization, Web Optimization, Cookies, Media Pixel, Media Analytics, Media Mix Model (MMM), Multi-Touch Attribution (MTA), Customer Lifetime Value (LTV), Customer Journey, Tableau, Looker, Power BI, Python, R, SQL, Digital Transformation, Marketing Automation, Personalization, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Paid Search, Programmatic, Clickstream, Website Tag, Web Traffic, Website Tracking, Advanced Analytics, Site Analytics, Display, Media Agency, Marketing Science, Advertising Services, ETL, Data Science, Marketing Analytics, Analyst, Campaign Analytics, Campaign Optimization, Direct-to-Consumer (DTC), Partnerships, Performance Marketing