Are you...- Passionate about driving business growth through innovative marketing strategies?
- Excited to lead a dynamic team in a fast-paced, global environment?
- Looking to make an impact by shaping the future of water quality solutions?
If so, read on!About the Role:The
Sr. Director, Growth Marketing is responsible for building and optimizing performance marketing, focused on customer brand awareness, acquisition and growth, including strategy development, execution and optimization across channels: paid advertising, organic search, CRM and email marketing, social media, and analytics. This is a high impact position in the marketing organization and will lead the team responsible for analyzing real-time results to enable faster optimization and accelerate growth. Brings a data driven approach to an entrepreneurial, fast-paced environment. Enables both strategic and tactical thinking with a desire to test and learn to drive continual improvement.This role will be
hybrid based out of our headquarters in Loveland, CO.
What will you do?- Understand and Engage Customers: Start your day by diving into customer insights, ensuring our marketing strategies reach, engage, and retain the right audiences.
- Lead Multi-Channel Marketing Strategies: Oversee the development of data-driven, multi-channel marketing plans, optimizing campaigns across paid advertising, email, social media, and more to achieve growth goals.
- Innovate and Create: Brainstorm and execute new, innovative marketing ideas that cultivate both new and existing customers. Your creativity will fuel breakthrough campaigns that align with our business vision.
- Oversee Campaign Execution: Manage the performance marketing team and external partners in executing paid search, social, programmatic, and affiliate campaigns-always keeping an eye on customer acquisition goals and ROI.
- Leverage Emerging Opportunities: Stay ahead of the curve by identifying new opportunities to boost customer acquisition and increase lifetime value.
- Test and Optimize: Develop A/B and multivariate testing plans, continuously refining campaigns and optimizing for conversions to deliver on business objectives.
- Harness the Power of Technology: Evaluate and implement MarTech/AdTech solutions that drive performance and streamline marketing operations.
- Analyze and Report: Review and analyze program performance, communicate insights with the team, and develop best practices to boost efficiency and effectiveness.
- Strategically Allocate Resources: Work closely with finance to manage resource investments, focusing on optimizing return on investment while refining multi-touch attribution models.
Are you qualified?- Bachelor's degree in Marketing, Business, or Communications (Master's preferred) with 10+ years of leadership and marketing experience, including leading global teams.
- Proven track record of developing and executing successful marketing campaigns across multiple channels (paid advertising, social media, email, etc.) and driving business growth.
- Strong experience in leading diverse marketing teams (Digital Experience, Marketing Operations, Performance Marketing) and managing large, complex budgets.
- Deep understanding of MarTech and AdTech solutions with a data-driven approach to problem-solving, maximizing performance, and adapting strategies as needed.
- Ability to balance strategic vision with attention to detail, aligning brand strategy with business goals while leading customer insight generation and acquisition activities.
- Demonstrated ability to build high-performing teams in a fast-paced environment, fostering a collaborative, growth-focused culture.
- Strong analytical, communication, and relationship-building skills, with the ability to influence and drive continuous improvement across all levels of the organization.
At
Hach, we ensure water quality for people around the world, and every associate plays a vital role in that mission. Our founding vision is to make water analysis better-faster, simpler, greener, and more informative. We accomplish this through teamwork, customer partnerships, passionate experts, and reliable, easy-to-use solutions.As part of our team, you'll make an immediate, measurable impact on a global scale by enabling the world's everyday water needs. You'll also belong to a respectful and collaborative community that fosters career growth and professional development. You'll be supported by resources that make a positive difference in your life because, at Hach, we value your authenticity and want your talents to shine.Motivated by the highest stakes of climate change and global health, we are working together within a rapidly digitizing industry to find innovative technologies that guarantee the safety of our water and environment.Hach is proud to be part of
Veralto, a global leader in essential technology solutions. Veralto is a $5B global company with a proven track record of solving some of society's most complex challenges.
US ONLY: The below range reflects the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future. An associate's position within the salary range will be based on several factors, including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. The compensation range for this role is $180000 - $210000 USD per year. This job is also eligible for Bonus Pay.We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law. US residents: In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.Veralto Corporation and all Veralto Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.The EEO posters are available
here.We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at ...@veralto.com to request accommodation.
Unsolicited AssistanceWe do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at any of the Veralto companies, in any form without a valid, signed search agreement in place for the specific position, approved by Talent Acquisition, will be deemed the sole property of Veralto and its companies. No fee will be paid in the event the candidate is hired by Veralto and its companies because of the unsolicited referral.