Location: New York,NY, USA
Thank you for considering Progyny!
Progyny is seeking a strategic and client-focused Sr. Director of Member Growth Marketing to lead the client services arm of our Member Growth Marketing team. This role will be instrumental in growing member acquisition by working with our clients to launch best-in-class marketing campaigns to their populations.
What you'll do...
* Lead and mentor a team of client-facing member growth marketers to meet or exceed member acquisition targets.
* In close collaboration with client success, build strong partnerships with clients that generate excitement around a shared acquisition goal.
* Develop marketing frameworks to effectively reach diverse audiences across channels, balancing customization with scalability.
* Collaborate with internal teams to launch high-impact marketing campaigns.
* Monitor key metrics and refine strategies to optimize campaign performance.
* Create and maintain a playbook of best practices for member outreach and engagement.
About you...
* 10+ years of experience in marketing, with at least 5 years in a client-facing growth marketing role, preferably in a B2B2C environment.
* Proven experience in developing and executing successful growth marketing strategies at scale, particularly in high-growth environments.
* Data-driven and results-oriented approach to marketing.
* Strong analytical, strategic thinking, and project management skills.
* Excellent collaboration, communication, and presentation abilities.
* Experience managing a team in a fast-paced, dynamic environment.
* Bachelor's degree in marketing, business, or related field; MBA preferred.
* Bonus points for experience in healthcare, digital health, or employee benefits.
About Progyny:
Progyny is a transformative fertility, family building and women's health benefits solution, trusted by the nation's leading employers, health plans and benefits purchasers. We envision a world where everyone can realize dreams of family and ideal health. Our outcomes prove that comprehensive, inclusive and intentionally designed solutions simultaneously benefit employers, patients and physicians.
Our benefits solution empowers patients with concierge support, coaching, education, and digital tools; provides access to a premier network of fertility and women's health specialists who use the latest science and technologies; drives optimal clinical outcomes; and reduces healthcare costs.
Our mission is to empower healthier, supported journeys through transformative fertility, family building and women's health benefits.
Headquartered in New York City, Progyny has been recognized for its leadership and growth as a TIME100 Most Influential Company, CNBC Disruptor 50, Modern Healthcare's Best Places to Work in Healthcare, Forbes' Best Employers, Financial Times Fastest Growing Companies, Inc. 5000, Inc. Power Partners, and Crain's Fast 50 for NYC. For more information, visit www.progyny.com.
Our perks:
* Family friendly benefits: Paid family and parental leave, fertility and family building benefits (including egg freezing, IVF, and adoption support), family care fund and Parents' Employee Resource Group
* Health, dental, vision and life insurance options for employees and family
* Free in-person, virtual and text-based mental health and wellness support
* Paid time off, including vacation, sick leave, personal days and summer flex time
* Company equity
* Bonus program
* 401(k) plan with company match
* Access to on-demand legal and financial advice
* Company social events
* Flex days (3 days a week in the office) and onsite meals and snacks for employees reporting into our NY office
In compliance with New York City's Wage Transparency Law, the annual salary [wage] range for NYC-based applicants is: $155,000 - $165,000. There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. Progyny offers a total compensation package comprised of base salary, cash bonus, and equity.
Progyny is proud to be an Equal Opportunity and Affirmative Action employer. We respect and seek to empower each individual and support the diverse cultures, perspectives, skills and experiences within our workforce. All qualified applicants will receive consideration for employment without regard to race, creed, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, age, genetic information, marital status, pregnancy or related condition, status as a protected veteran, criminal history consistent with legal requirements or any other basis protected by law.
If you are an individual with a disability and need assistance or an accommodation during the recruiting process, please send an e-mail to ...@progyny.com.
#LI-AG1