Location: New York,NY, USA
KREWE is an independent high-fashion eyewear company inspired by the creativity and spirit of New Orleans, our hometown. Since launching in 2013, the brand has continued to grow and evolve with an extensive offering of unique, hand-crafted sun and optical frames designed in New Orleans and crafted with the utmost attention to detail. In addition to brick and mortar locations, mobile and tiny house concept stores, and a robust ecommerce business, the brand is also available at many notable independent and major retailers such as Bloomingdales, Neiman Marcus, Nordstrom, and Shopbop.As KREWE continues its growth journey, we are seeking smart, creative, and experienced individuals to join our talented team. Successful candidates have an entrepreneurial spirit, hold themselves to the highest standards for execution, and thrive in a fast-paced, team-oriented environment.As the business grows, we are seeking smart, creative, and experienced Senior Director of Ecommerce , based at KREWE's NYC-HQ, to join our talented team! T his key player will own our digital customer journey, manage all parts of the funnel, and grow the e-commerce revenue channel. You will lead a growing team including site development, email/SMS marketing, and paid media teams, collaborating closely with the Marketing and Brand team members to deliver a cohesive customer experience across all digital touchpoints.Key Responsibilities:Plan, execute, and manage sales performance via all digital channels. Collaborate to set achievable revenue and profitability goals, and manage company resources towards goal achievement.Define the communication strategy for each part of the funnel and for key customer segments. Manage all stages of the funnel to improve conversion rate.Coordinate promotional, retention, social, e-merchandising, and influencer marketing teams towards the preparation and execution of ecommerce selling campaigns.Set and achieve desired objectives for ecommerce KPIs with a priority on growing the channel and brand awareness within the market.Direct the performance marketing function with a focus on customer acquisition through the following channels: Meta, Google, Snapchat, TikTok, and other paid media opportunities as presented.Establish marketing attribution infrastructure.Oversee the analysis and planning of key KPIs on an ongoing basis to drive optimizations and ensure campaigns are maximizing performance and hitting goals.Support the VP of Marketing and their team with efforts to build brand value and presence in a measurable way.Collaborate with our in-person and wholesale channels to deliver store traffic, sample sale appointments and awareness in new markets.Consistently review channel performance, reporting on and highlighting insights, trends, and opportunities for continuous improvement.Be the KREWE subject matter expert for all things ecommerce, direct to consumer, and web site to inform and drive the development and execution of digital and brand marketing strategies.Emulate a culture of innovation, sharing ideas and identifying/vetting new growth channel opportunities.Qualifications:8+ years of direct-to-consumer ecommerce experience3+ years of team leadership experienceStrong leadership skills and proven ability to mobilize teams and projectsExcellent analytical skills, with the ability to interpret data and make data-driven decisionsIn-depth knowledge of eCommerce platforms including Shopify Plus, Google Analytics, and digital marketing toolsDeep understanding of SEO, SEM, and attribution modelsComfortable working in Google Suite and SlackTuned-in omni-channel thinkerSelf-sufficiency at organizing and managing multiple projects simultaneouslyFamiliar with all best practices with a strong interest in emerging techExperience with multi-country e-commerce salesUnderstanding of current trends in the fashion advertising worldSomeone who shares our inquisitive nature, affinity for fashion and design, laid-back comportment, and good-work-requires-having-fun mentalityTuned-in omni-channel thinkerBenefits and Perks:We offer competitive salaries commensurate with experience; the range for this position is $175,000 - 185,000.Group health plans: health, vision and dental insuranceWelfare benefits: life, AD&D, supplemental voluntary coverageFSA Plan & HSA Program401(K) Investment OptionsAdoption Assistance, EAP, Commuter BenefitsPaid Parental LeaveQuarterly Cultural SpendOngoing Training & Development, including Educational Allowance10 paid holidays and unlimited paid time offKREWE employee frame discount (of course!)Diversity & Inclusion:KREWE believes in providing an inclusive workplace where all individuals have the opportunity to succeed. We are proud to provide equal employment opportunities (EEO) to all employees and applicants without discrimination or retaliation because of race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, gender expression, veteran status, pregnancy or any other protected characteristic as established by applicable local, state, or federal law.Powered by JazzHR