Location: Campbell,CA, USA
Senior Director of Global Partner Marketing
WEKA is architecting a new approach to the enterprise data stack built for the AI era. The WEKA Data Platform sets the standard for AI infrastructure with a cloud and AI-native software solution that can be deployed anywhere. It transforms legacy data silos into data pipelines that make GPUs, AI, and other performance-intensive workloads run faster, work more efficiently, and consume less energy.
WEKA is a pre-IPO, growth-stage company on a hyper-growth trajectory. We've raised $375M in capital with dozens of world-class venture capital and strategic investors. We help the world's most innovative enterprises and research organizations, including 12 of the Fortune 50, reach discoveries, insights, and outcomes faster and more sustainably.
We're passionate about helping our customers overcome complex data challenges to accelerate their innovation and help grow their businesses. If you share our passion, we invite you to join us on this exciting journey
What's Cool About This Job
WEKA is looking for a Senior Director of Global Partner Marketing who will lead the development and execution of partner marketing strategies to support enterprise sales growth. This role requires a strategic thinker with a deep understanding of the B2B software industry, partner ecosystems, and enterprise sales dynamics. The ideal candidate will lead a team of partner marketers to build and nurture relationships with global partners, create joint marketing programs, and drive revenue through collaborative marketing initiatives. You will be tightly aligned to the field sales, regional field marketing and partner teams to continually evaluate against quarterly revenue and pipeline goals and ensure positive contributions are being made to develop new business pipelines through our partner channels.
Responsibilities include:
o Develop and execute a comprehensive global partner marketing strategy aligned with WEKA's enterprise sales goals.
o Identify and prioritize key global partners and build strategic relationships to drive joint marketing initiatives.
o Collaborate with senior leadership to define and execute go-to-market strategies with partners.
Develop Joint Marketing Programs:
o Design and implement co-marketing programs that drive lead generation, brand awareness, and customer acquisition.
o Develop and manage joint marketing campaigns, including events, webinars, digital marketing, and content creation.
o Ensure alignment between partner marketing activities and WEKA's overall marketing and sales objectives.
Partner Enablement:
o Create and deliver partner enablement programs to ensure partners are equipped with the tools, training, and resources needed to effectively market and sell the company's solutions.
o Develop and maintain partner marketing collateral, including case studies, whitepapers, solution briefs, and presentations.
* Performance Tracking and Reporting:
o Establish metrics and KPIs to measure the success of partner marketing initiatives and report on performance to senior management.
o Analyze campaign results and partner performance data to optimize strategies and tactics.
o Regularly communicate partner marketing results and insights to internal stakeholders.
Collaboration and Cross-functional Leadership:
o Work closely with the sales, product marketing, and global campaign marketing teams to ensure cohesive messaging and strategy.
o Coordinate with regional marketing teams to tailor global partner marketing programs to local markets.
o Foster a culture of collaboration and alignment across teams to maximize the impact of partner marketing efforts.
o Manage and mentor a team of partner marketers to drive success across segments and initiatives.
Budget Management:
o Manage the global partner marketing budget, ensuring efficient allocation of resources to maximize ROI.
o Negotiate joint marketing investments with partners and ensure compliance with budgetary guidelines.
Desired Qualifications:
* Bachelor's degree in marketing, Business, or a related field; MBA preferred.
* 10+ years of experience in partner marketing, with a focus on enterprise sales in the B2B software industry.
* Proven track record of developing and executing successful partner marketing strategies on a global scale.
* Deep understanding of the B2B software ecosystem, including cloud computing, SaaS, and enterprise software solutions.
* Strong leadership and cross-functional collaboration skills.
* Excellent communication and interpersonal skills, with the ability to build and maintain relationships with key stakeholders and partners.
* Experience managing global budgets and driving ROI from marketing investments.
* Ability to thrive in a fast-paced, dynamic environment with a focus on results
Concerned you don't meet every qualification? Don't let it stop you from applying!
WEKA is committed to building a diverse, inclusive, and authentic workplace. If you are excited about this position but don't meet every qualification in the job description, we encourage you to apply anyway - you may just be the right candidate for this or other positions at WEKA.
WEKA is an equal opportunity employer that prohibits discrimination and harassment of any kind. We provide equal opportunities to all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.