Join a Fast-Growing, Frontline-First Platform!
Are you a strategic thinker and experienced marketer ready to drive demand and fuel growth? Our client is looking for a Senior Director of Marketing, Demand to join their dynamic team. Since their inception in 2012, they've experienced tremendous growth and are passionate about building a team of service-first individuals who exceed expectations.
Who You Are:
- Experience: 5+ years in product marketing, preferably in B2B technology.
- Track Record: Proven success in launching new products and driving measurable business impact.
- Skills: Strong understanding of enterprise software and cloud technology.
- Communication: Excellent written and verbal skills to translate complex concepts into compelling narratives.
- Technology: Proficient in marketing technologies and data analytics.
- Collaboration: Ability to work cross-functionally with product, sales, and other teams.
- Education: Bachelor's degree in marketing, business, or a related field.
- Methodologies: Experience with Agile development and quarterly product release cycles.
- Tools: Familiarity with marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce).
- Software Development: Understanding of software development life cycles and technical product roadmaps.
Key Responsibilities:
- Develop and implement comprehensive demand generation strategies.
- Create multi-channel marketing campaigns focused on customer acquisition and expansion.
- Own marketing budget and ROI metrics across all demand channels.
- Create compelling messaging and differentiation to attract and convert target customers.
- Drive marketing qualified leads (MQLs) and opportunities through integrated campaigns.
- Monitor and improve conversion rates across the marketing/sales funnel.
- Collaborate with sales teams to enable effective product demos, sales collateral, and client presentations.
- Measure and report on the performance of marketing programs, providing insights to optimize future initiatives.
If you're a builder, problem solver, and love the fast pace of a startup, it's time to meet their family.
Apply now and be part of their exciting journey! ...@primis-talent.com