Senior Director, WSJ Mobile/App Marketing & Subscription Strategy
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Job Description:About Our Organization:Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world's largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Barron's, MarketWatch, Mansion Global, Financial News, Investor's Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).About The Team:The Marketing and Subscriptions Strategy team is responsible for growing the subscriber base of Dow Jones consumer products globally, across WSJ, Barron's, MarketWatch and Investor's Business Daily. The team sits within the Marketing organization and sets strategic plans and priorities for each line of business.We are hiring a Senior Director, WSJ Mobile/App Marketing & Subscription Strategy to work specifically on The Wall Street Journal, focusing on app/mobile marketing, pricing strategy, and digital add-on/upsell product offerings.In this leadership role, you will report to the VP, Global Marketing & Subscription Strategy, WSJ and work on-site in our NYC office 3 days every week.About The Role:You will expand The Wall Street Journal's paid customer base and revenue, working cross-functionally with various teams to help set, operationalize, and achieve subscription growth. To this end, you will analyze data, insights, and performance to inform and develop strategies.On a day-to-day basis you will work in a general marketing management capacity, collaborating to develop and execute marketing programs/initiatives, ensuring all areas of the business are aligned and working toward the same strategic goals. The cross-functional teams with which you will partner include performance marketing, brand marketing, data science and analytics, audience development, customer insight, product, finance, legal, operations, customer service, and editorial.You Will:Develop marketing programs and initiatives with functional teams that deliver global subscription growth. Serve as the day-to-day strategic and executional partner and leader.Understand and promote a customer-first mindset by ensuring our key audience segments are embedded within full-funnel marketing campaigns and initiatives, and using customer insights to drive growth. Serve as a champion for the customer across the company.Work closely with the data and consumer insights teams to identify trends and opportunities that support business cases to accelerate subscriber and revenue growth.Attend regular meetings with marketing and cross-functional teams to ensure all are delivering on agreed plans that drive strategic goals. Manage tactical initiatives to ensure timely, on-budget execution.Understand the competitive landscape to identify market opportunities and risks.You Have:The willingness to work in our midtown Manhattan office 3 days each week14+ years of relevant digital marketing and strategy experience in a commercial role, with at least 7 years on a subscription business specializing in App/Mobile subscriptions, pricing and product strategy; working in media or publishing sectors is a plusExperience supporting and helping to build an app-first/mobile-first subscription businessExpertise in acquisition, engagement, and retention levers that drive revenue and subscription growth, with substantial hands-on experience in these areas tooHighly effective leadership skills with the proven ability to successfully develop and operationalize plans and rally cross-functional teams toward common financial and strategic goalsStrong negotiation and influencing skillsAn entrepreneurial spirit. You thrive in a fast-paced, start-up-like environment, work comfortably autonomously to drive results, and can proactively identify new opportunities to grow subscriptionsSuperior analytical skills with a data-driven mind-set. Effectively storytell with data to craft strategies and business cases, working closely with our data science and analytics teamStrong financial acumen with P/L experienceDemonstrated experience successfully leading the execution of complex projectsSee the big picture and impact holistically and turn individual tactics into programs of workAbility to look ahead to understand how market trends will impact the business and pivot accordingly#LI-HybridOur Benefits:Comprehensive Healthcare PlansPaid Time OffRetirement PlansComprehensive Insurance PlansLifestyle programs & Wellness ResourcesEducation BenefitsFamily Care Benefits & Caregiving SupportCommuter Transit ProgramSubscription DiscountsEmployee Referral ProgramLearn more about all our US benefits.Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at ...@dowjones.com. Please put Reasonable Accommodation in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.Business Area: Dow Jones - CMO - MarketingJob Category: Marketing & Product ManagementUnion Status:Non-Union rolePay Range: $170,000 - $210,000We recognize that attracting the best talent is key to our strategy and success as a company.As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates.The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including elective benefits employees may select to best fit the needs and personal situations of our diverse workforce..Since 1882, Dow Jones has been finding new ways to bring information to the world's top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron's, MarketWatch and Financial News.This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view Find Jobs - Dow Jones. Thank you.Req ID: 43364