As a Product Manager at Publicis Sapient, you act as your clients' trusted advisor in leading the overall vision, strategy, roadmap, and prioritization for a specific digital product, or products, within an engagement. You will collaborate with clients undertaking major Digital Business Transformation (DBT) engagements to understand their business, end-customer needs, and then constantly deliver value with fast increment cycles.
Your Impact:
- Partner with client(s), strategists, experience leads, and architects to frame business goals and value pools from which we can shape product propositions that provide transformative business outcomes and customer experience
- Develop product vision, strategy, market/user research, by keeping the customer at the center of everything we do while using design thinking tools
- Represent client in ideation workshops with cross-functional leaders where you identify new ideas, customer needs, pain points, and solution options
- Develop solution hypotheses iteratively, based on user research, and industry and market trend analysis
- Establish customer journey mapping to guide product development; then validate that learning with user testing
- Translate product vision into a roadmap containing well-defined, prioritized features that will realize the product vision and value
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