Senior Integrated Planner
: Job Details :

As a Senior Integrated Planner, you will define and help shape the strategic, cross-channel communications/media plan for your client(s). You will work closely with the Channel Activation teams and Account teams to plan for solutions that achieve clients business goals and objectives, supporting recommendations with research across the media/communications industry, your clients category/competition, and key target audiences. Throughout the campaign, you will recommend cross-channel optimizations to improve KPI performance. KEY OUTCOMES & RESPONSIBILITIES - Key Outcome: Articulation of strategic, insightful communications approach and media strategy to deliver on client goals. Key Responsibilities:Understand and build actionable insights based on the understanding of audiences journey, attitudes, past campaign efforts, and deep media industry knowledge. Present recommendations across core capabilities to the client, with clear rationale. Lead briefing of channel specialist team(s) o...Planner, Senior, Diversity, Business, Communications, Media, Business Services