Location: Arlington,VA, USA
Senior Manager, Brand Marketing - Expansion (Premium Waters) Foods people love. Brands people trust. And a career that nourishes your future like no other.If you're driven by the passion to do something meaningful that changes lives, Nestlé is the place for you. Nestlé USA is one of seven operating companies that make up Nestlé's presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.We're determined to challenge the status quo and be better tomorrow than we are today. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond.Main Purpose of the Job:A Senior Manager of Brand Marketing in an Expansion Desk is responsible for spearheading longer-term brand growth (3+ years) with a focus on identifying new brand/category whitespace, innovative business models, and advanced technology. This role involves leading the development of a robust innovation pipeline and integrating new opportunities into the Market Business Strategy. The Senior Manager may also oversee potential Mergers and Acquisition (M&A) activities.Key Outputs/Deliverables:Develops an in-depth understanding of consumer demographics, psychographics, and behavioral drivers through advanced data analytics.Transforms insights into strategic marketing innovations and comprehensive brand-building initiatives.Validates and develops consumer insights to drive relevant and impactful innovation.Strategically charts a course for the brand using data-driven decision-making and compelling storytelling to engage internal teams and customers.Identifies and addresses critical knowledge gaps in consumer, brand, product, and marketplace dynamics.Business Planning:Leads cross-functional teams to drive portfolio optimization and value chain efficiency.Incorporates new business models, distribution strategies, and strategic partnerships into the brand's innovation strategy.Develops and validates high-potential concepts with consumers to build a sustainable long-term portfolio pipeline.Ensures the 3-year strategic plan is comprehensive and aligns with operational and supply chain requirements.Conducts periodic reviews of long-term plans to identify growth opportunities and address market changes.Brand & Product Experience:Oversees end-to-end brand projects, ensuring they are grounded in consumer insights and aligned with innovation strategies.Develops detailed business plans for new product opportunities.Manages the transition of new products to established business partners, ensuring seamless launch plans.Talent Management:Inspires and motivates teams to achieve high performance targets.Provides continuous feedback and develops comprehensive development plans for team members.Leads talent recruitment efforts, ensuring a diverse and skilled workforce.Promotes the sharing of best practices across teams.Key Activities Include:MBS / Long-term Strategy, Sustainability, M&A Targeting, New Business Models, Insights & Analytics, Product Innovation, Category Expertise.Qualifications:University Degree (BA/BS) in Marketing or related business field; or equivalent experience.MBA preferred.Extensive knowledge of budget control methods, policies, and procedures.Exceptional negotiation and relationship-building skills.Advanced research and strategic analysis capabilities.Ability to work independently and adapt to rapid changes.Strong problem-solving and decision-making skills.Excellent communication and interpersonal skills.Ability to manage multiple priorities and meet strict deadlines.Proficient in Microsoft Office Applications.Critical Experiences:At least 5 years of work experience leading strategic work in product/brand management.Proven ability to lead cross-functional teams to achieve brand objectives.Demonstrated passion for learning and curiosity to explore new ideas and approaches.Extensive experience in developing strategic plans, including communication campaigns and commercialization strategies.Demonstrated success in leading and managing teams to achieve high performance targets.Requisition ID:328604It is our business imperative to remain a very inclusive workplace. The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment.#J-18808-Ljbffr