PURPOSE -
- As a Category Advisor for the Shelf Stable Seafood category, you will be devoted to assisting the StarKist sales team and Walmart Shelf Stable Protein buyer in improving brick & mortar and Omni modular and assortment strategies and execution via your insights development, industry perspective, and data-led storytelling skills.
PRINCIPAL ACCOUNTABILITIES -
- Proactively develop collaborative relationships with our retail partners to be viewed as a trusted resource for category insights and objective growth opportunities
- Support the development of category strategy and assists customer with integrated category strategy development
- Develop strong working relationships with category leadership, buyers and cross functional departments
- Support the development of customer specific presentations of relevant consumer insights, competitive responses, and new item/category selling strategies
- Deliver fully integrated consumer, shopper, category and marketplace insights and trends to guide strategic choices and tactical executions, to drive market leading growth for the short and long term
- Conduct robust customized retailer analysis using national research, category management capabilities, analytical tools, and data visualization to identify and communicate business opportunities or challenges
- Lead modular drawing process, including Customer strategy development, merchandising layout, adjacencies, assortment optimization, pack-out compliance, and versioning of set sizes. Quantify cluster and modular-specific opportunities.
- Evaluate space to sales performance, competitive insights, industry and retail best practices, and highlight gaps and growth opportunities
- Work with your buyer to develop and execute modular strategies that align with customer's goals
- Synthesize multiple data sources including Luminate, POS, Household Panel and consumer research to craft actionable recommendations across assortment, merchandising, pricing and shelving.
- Advise on development of critical initiatives to include Omnichannel engagement and expansion into adjacent categories.
KNOWLEDGE/EXPERIENCE/COMPETENCIES -
- 7+ Years CPG experience, with minimum 3 years as Walmart Category Advisor. Also experience in Category Management/Shopper Insights preferred.
- Ability to influence decision makers across all levels of internal and external organizations.
- Proactively translate data into insights and business solutions.
- Mastery of syndicated POS, household panel and primary/secondary consumer/shopper insights.
- Strong proficiency in computer applications (Excel, PowerPoint, PowerBI, Tableau).
- Ability to learn new software and tools to improve efficiency in achievement of key responsibilities.
- Proficiency in syndicated and household panel data (IRI, Nielsen, Luminate).
- Proficiency using Space Management applications (Apollo, Spaceman, JDA Space Planning, Planogram Generator).
- Proficiency with Luminate Charter a plus.
- Approximately 15% travel required.
- Excellent oral and written communication.
- Time management - able to prioritize multiple tasks.
- B.S. or B.A. degree.
If you have a disability and cannot apply online, please mail your resume and cover letter to:StarKist Co.1875 Explorer Street10th FloorReston, VA 20190ATTN: Human ResourcesPlease note: this option is for individuals with disabilities only.StarKist Co. is an Equal Opportunity Employer. We enthusiastically accept our responsibility to make employment decisions without regard to race, religious creed, ethnicity, age, sex, sexual orientation, gender identity, national origin, religion, marital status, registered domestic partner status, medical condition, disability, military service, pregnancy and related medical conditions, or any other classification protected by federal, state and local laws and ordinances. EOE/AA/M/F/Vet/Disability