Job Description
ABOUT THE ROLE AND OUR TEAM: The Knot WorldWide is the nation's leading technology company serving the $100+ billion wedding, corporate, and social events industry. Simply put: We connect people with great merchants and help event merchants build their businesses. We are also a GREAT PLACE TO WORK! The Knot WorldWide is seeking an energetic, enthusiastic, highly quantitative Senior Media Manager to lead consumer growth across both paid and affiliate acquisition efforts across The Knot and WeddingWire brands. Responsibilities include owning end-to-end paid marketing strategy and program operations management for B2C initiatives including but not limited to the following channels: OTT, CTV, OOH, Display, Paid Search, Social, App stores and affiliate. The position, reporting to Sr. Director of Media, involves partnering across multiple organizational units (consumer & integrated marketing, product, engineering and business management, FP&A) to increase visibility and return on ad spend for these growing brands. This position directly manages a team of marketing managers and analysts and will manage end-to-end aspects of media investment.
RESPONSIBILITIES: - Lead a team of marketing managers to own strategy and execution of consumer media support for both above the line and below the line investments to drive awareness, high value actions and increase ROI
- Partner with consumer and integrated marketing teams to provide media strategy and roadmap supporting both evergreen and tentpole activations to support brand growth
- Drive evergreen top of funnel membership and product high value action support through DTC efforts across marketplace, ecomm and early inspiration/membership
- Develop, own, present forecast builds and spend models for various investment scenarios within media investment to business stakeholders and finance
- Manage and sign off point for creative/copy team coordination to generate new creative and landing pages both testing and new initiatives across media
- Plan and oversee execution of campaign testing including channel mix, ad creative, audience targeting, bid strategy, landing page optimization, new & emerging platforms
- Provide input into martech, data science and data platform teams to align on marketing intelligence roadmap
- Report on key metrics, analyze campaign results and strategize for growth routinely communication to stakeholders and executive leadership
SUCCESSFUL SENIOR MANAGER, CONSUMER MEDIA CANDIDATES WILL HAVE: - Minimum 8+ years professional experience in marketing media (strategy, operations and management background required)
- Experience managing a team of media professionals of a team consisting of +4 members
- Media agency experience preferred - background in strategy, buying, operations
- Expertise directly planning, executing and optimizing successful brand, DTC and affiliate media programs (Video,/ Audio streaming, CTV, SEM, PMax, Programmatic, Social Media, App), effectively in a portfolio based model utilizing both directly managed team and agency support
- Expert knowledge of affiliate marketing best practices (experience implementing programs preferred)
- Experience and ability to leverage data from internal and external tools (MMM, attribution modeling Qlik/Tableau)
- Experience planning, implementing and reporting on A/B testing programs and customer segmentation optimizations
- Ability to identify and track movements in the media and affiliate environment and recommend potential shifts in strategy
- Ability to clearly and concisely articulate performance reporting and test results to all stakeholders with the purpose of educating and obtaining buy-in for future funding and optimization opportunities
YOU ARE: - A team leader - you enjoy motivating and inspiring others
- Analytical and highly results driven - able to turn data into results
- Self-directed with the ability to take initiative
- Able to focus on prioritization efficiently and multi-tasking
- Able to pay exceptional attention to detail and focus on accuracy
- Holding strong technical skills and the ability to direct and QA implementation of program tagging/tracking with cross-functional engineering teams
- Enthusiastic with the ability to thrive in a fast-paced environment with atmosphere of constant change
About Us At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job if it sparks your passion to join TKWW and make a difference! WHAT WE LOVE ABOUT YOU:
- You Dream Big. You iterate and experiment to drive innovation.
- You Love Our Users. You keep our global community at the center of everything you do.
- You Do the Right Thing. You strengthen your team through respect, fairness, and inclusion.
- You Hustle Every Day. You favor urgency and own your outcomes.
- You Win Together. People are at the heart of our success and you play as a team.
WHAT YOU LOVE ABOUT US: We believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the Moments that Matter. We offer flexible vacation, generous parental leave and prioritize initiatives that support the growth, development, and happiness of our people. To facilitate in-person collaboration, we have office spaces in Barcelona, Spain; Boston, MA; Delhi, India; Galway, Ireland; London, England; Madrid, Spain; New York, NY; Omaha, NE; Portland, OR; and Washington, D.C. We are seeking applicants residing in the Central or Eastern US time zones to facilitate effective communication with the company's headquarters in Chevy Chase, MD. US Notice: The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. About the Team WHAT WE DO MATTERS: Here at The Knot Worldwide, we believe in doing work that matters. In more than 16 countries around the world, The Knot Worldwide's leading family of brands-including The Knot, WeddingWire, Bodas, The Bash, The Bump, and more-help people take celebration planning from inspiration to action. When you join our global team, you'll be a part of a diverse group of individuals passionate about serving and enabling our communities to celebrate the moments that make us.