This role oversees emerging media channels across our brands: HelloFresh, Factor, Green Chef and EveryPlate. As the Sr. Manager of our Creator Program, you will be responsible for shaping, expanding, and optimizing a dynamic creator ecosystem with influencers, content publishers, and brand advocates. This program will be crucial in amplifying our brand voice and growing revenue through strong, mutually beneficial partnerships. You will sit at the crossroads between two teams: Influencer and Affiliate and report into the Director of Performance Partnerships. This is a high performance/high impact role driving growth at HelloFresh Group. Primary responsibilities will be helping to set the strategic direction of the channel with data at the forefront of decisions and recommendations. Additionally, analyzing influencer performance and recommending optimizations to achieve our ambitious acquisition goals across our portfolio of brands managing our high volume side of the brand and our agency partners. You will...
- Build a program, develop & lead strategy: Shape the strategic direction of our creator program, setting goals, objectives, and key results to drive customer acquisition and revenue growth while growing our number of top partners.
- Recruit & Onboard Creators: Identify, vet, and onboard influencers, content publishers, and brand ambassadors who align with our brand values and audience demographics.
- Build Strong Relationships: Foster partnerships with influencers and creators to ensure long-term, authentic collaborations, and provide ongoing support for successful campaigns.
- Drive Campaign Execution: Oversee the planning, execution, and analysis of creator-led campaigns, ensuring alignment with brand guidelines and objectives.
- Analyze & Report: Utilize data-driven insights to measure the impact of the creator program, track performance metrics (such as engagement, reach, conversions), and optimize campaigns accordingly.
- Collaborate Across Teams: Work closely with Influencer, Affiliate and Brand marketing teams to ensure program quality .
- Work with Operations team to build gamified commission models, making partnerships with HF a top opportunity for channel or page monetization.
- Monitor Industry Trends: Stay current with trends in influencer marketing, digital content, and consumer behavior to keep our program competitive and innovative.
You are...
- Strategic & Analytical: Capable of translating insights into actionable strategies, you know how to set a vision and make data-informed decisions to drive growth.
- Relationship-Focused: Skilled at building and nurturing long-term partnerships; you understand the importance of collaboration and trust in creator partnerships.
- Creative & Brand-Savvy: A creative thinker who understands how to align brand values with creator content to produce authentic, engaging campaigns.
- Innovative & Solutions oriented - proactively seeking input from peers and leaders in problem solving
- Adaptable & Results-Oriented: Able to pivot in response to industry shifts or campaign performance, keeping focus on driving tangible results.
- Excellent Communicator: Comfortable with both internal and external communication, able to effectively present ideas, insights, and recommendations to senior leadership and external partners.
- Egoless: creating an inclusive environment that encourages ideas and promotes cross team collaboration.
You have...
- 5+ Years of Experience in influencer marketing, content partnerships, or brand management, ideally within a consumer-focused or e-commerce brand.
- In-depth knowledge of social platforms and the publisher industries. Proven track record of successfully managing or building a program for partners to thrive and earn when driving sales.
- Background in eCommerce and/or subscription business models is a plus
- Substantial experience working with performance marketing metrics (CPM, CPV / CPS, CAC, incremental or marginal CAC, LTV, ROI).
- Strong Project Management Skills: Experience managing complex projects, campaigns, and multiple stakeholders.
- Analytical Acumen: Ability to analyze campaign data, derive insights, and adjust strategies for optimal performance.
- Fluency in Microsoft Excel / Office, advanced Excel experience, reporting automation experience is a plus
- High school diploma or GED & Bachelors degree with strong academic record and/or proven relevant experience in a performance marketing or highly commercial role required
You'll get...
- Competitive salary, 401k with company match that vests immediately upon participation, and company equity plan based on role
- Generous PTO, including sabbatical, and parental leave of up to 16 weeks
- Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
- Tuition reimbursement for continuing education
- Up to 75% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
- Access to 7 different Employee Resource Groups (ERGs) including those for BIPOC, women, veterans, parents, and LGBTQ+
- Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain
Position is eligible to participate, contingent on Supervisory Board Approval, in HelloFresh's equity program. This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors. New York Pay Range $116,250-$155,000 USD