Location: Dallas,TX, USA
Sr. Manager, Corporate Communications
WINGSTOP RESTAURANTS, INC.
ROLE PROFILE DESCRIPTION
WHO WE ARE
We're not in the wing business. We're in the flavor business. It's been our mission to Serve the World Flavor since we first opened in 1994, and we're just getting started. 1997 saw the opening of our first brand partner operated Wingstop location, and by 2002 we had served the world one billion wings. It's flavor that defines us and has made Wingstop one of the fastest growing brands in the restaurant industry.
Above all else - our success is largely due to our people and our core values, or what we call The Wingstop Way of being entrepreneurial, service-minded, fun, and authentic. We believe having a strong people foundation centered on these collective values creates a crave-worthy culture and talented team, as well as ensures our brand is poised for accelerated growth. We all win together.
WHAT WE'LL NEED
We are excited about the opportunity the Senior Communications Manager will have to impact the Wingstop business. The experienced candidate will lead our corporate storytelling efforts, focusing on driving high-impact stories that increase the reputation of the Wingstop business around the world. The experienced Senior Communications Manager will also serve as the day-to-day lead for the Internal Communications team, helping to bring structure and strategy to function.
The ideal candidate will have notable experience on: Corporate Communications, Internal Communications, Crisis Communications, Storytelling, Narrative Development, and Executive Communications.
This role will work in highly collaborative environment, partnering with Brand, Media, PR, Consumer Comms, Events, Legal, and other internal stakeholders. In addition, this role will lead a Corporate Communications team of 1-3 team members, as the team grows in the future.
WHAT YOU'LL NEED
An entrepreneurial spirit and collaborative nature are crucial to this role. These tools are necessary keys to unlock success at Wingstop where you'll be expected to take initiative, anticipate the needs of the media and the marketing team, and proactively identify opportunities to promote the Wingstop brand.
In this role, you will:
* Analyze trends in the ever-changing media landscape. Keep a close eye on the media landscape and share thoughts on how Wingstop can up our game by establishing new editor relationships, jumping on trend jacking and developing pitch ideas, to name a few.
* Execute corporate communications strategies. Help plot the corporate communications strategy and compile briefing materials for the next big interview for our bench of spokespeople. Review content for conferences and speaking opportunities. Dig into media inquiries, providing a perspective on business impact.
* Amplify brand campaigns. Collaborate with the marketing team and cross functional partners to amplify campaigns and brand stories. Write press releases and pitches and develop press kits. Execute media and influencer events for priority moments.
* Support crisis communications. Support through fast-moving crisis scenarios, engaging the right members of the team and crafting strategic messaging for external audiences.
* Develop international storytelling. Meet with our international teams and brand partners to understand what's on the horizon as they scale. Craft media strategies to tell their stories and infuse into our holistic Wingstop PR strategy.
* Oversee thought leadership strategies. Alongside the internal communications vertical, review award materials to ensure we have the most compelling case to win by pooling information from across the organization.
* Serve as the day-to-day internal communications lead to ensure messaging consistency and 360-degree strategies, the social media team to forge maximum shared impact, and act as a thought partner for any facet of the business that will benefit from messaging support. Ability to move at the speed of culture in an agile and collaborative way of working.
QUALIFICATIONS
* Bachelor's Degree in Business, Marketing, Communications, Finance, or related field AND 6+ years Communications, Marketing Operations, Field Operations, Program Management, Project Management, or related experience
* OR Master's Degree in Business, Marketing, Communications, Finance, or related field AND 4+ years Communications, Marketing Operations, Field Operations, Program Management, Project Management, or related experience
* OR equivalent experience.
* 1+ year(s) people management experience.
* Highly collaborative with strong stakeholder and project management skills; can manage multiple workstreams on tight deadlines.
* Strategic, proactive, and creative, eager to try new tactics and skilled at turning ideas into action.
* Desire to serve as a leader, to guide and coach, and contribute to a positive team culture where everyone can thrive.
* 4+ years of in-house experience preferred.
* Internal and External Communications, including a deep understanding and execution of social media.
* Excellent written and verbal communication skills
* Project Management experience in a fast-paced environment preferred.
* Proficient in Microsoft Office Suite, including PowerPoint, and experience with Cision and Muckrack.
* Ability to identify trends and risks and communicate to cross-functional peers effectively.
* Self-starter with the ability to drive measurable results.
WHO YOU ARE
These are Wingstop tables takes, and should explain you to a tee:
* HUMBLE: You are a team player, always. You maintain a calm, tactful demeanor when dealing with difficult situations and able to motive and inspire others.
* HUNGRY: You are business curious, and willing to roll up your sleeves and do what it takes to make your team and the organization the best it can be.
* SMART: PR smarts and passion, yes. But you have great judgment and intuition when it comes to people and situations.
When showing up at work, you'll channel these core values. This is inherent to who you are, without even trying:
* SERVICE-MINDED: You feel committed to serving others - guests in the restaurants, our brand partners and fellow team members across the organization.
* ENTREPRENEURIAL: You see an opportunity to better a process or action on an idea? You enthusiastically take it upon yourself to get it done.
* AUTHENTIC: You're not afraid to show up as your true self. Inside and outside of work, you model the Wingstop Way.
* FUN: You don't take yourself too seriously - we serve chicken wings! Others feel inspired and comfortable around you.
BENEFITS
FLAVOR PERKS:
* Unlimited paid time off for exempt employees
* One paid volunteer day of your choice
* Competitive bonus structure for eligible roles
* Team member stock purchase plan
* Health savings or flexible spending account options
* 401k - (dollar for dollar on the first 3% and then 50 cents on the dollar for the next 2% for team member contributions up to 5% of eligible compensation)
* Comprehensive medical, dental, and vision benefits
* Basic life and AD&D insurance provided
* Pet insurance
* Education Assistance
* Wellness reimbursement program
* Paid maternity and paternity leave
FUN IS THE BEST FLAVOR:
* Lunch provided every Tuesday and Thursday in office
* Work from home Fridays
* Discount on Wingstop gift cards
* Discounted onsite dry cleaning
* Discounted onsite car detailing
* Onsite game room and patio
Wingstop provides equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law.