Position Summary... What you'll do... Associate Director, Copy (Style) About us: Walmart Creative Studio (WCS) is the in-house creative agency for Walmart. Our team develops breakthrough and distinctive design systems and creative conversations that drive business objectives and keep our Fortune #1 brand in the culture. We use creativity and design to win hearts, minds, and wallets. We are uniquely positioned as the internal creative agency of record to be hyper-focused on the customer experience across all channels, categories, and campaigns. We are ruthlessly focused on human truths, insight-driven creative strategies and integrated creative solutions that build the brand and grow the business - not just with ads but through brand acts and experiences. We value talent, diversity, innovation, curiosity, collaboration, culture, insights, and results, and we are committed to helping people - all people - live better. Overview: In this Associate Creative Director/Copy position, you'll be responsible for partnering with an ACD/Art to concept Tier 1 style campaigns that straddle the fashion, beauty, and home strategic business units. You'll report to a Creative Director and be supported by a Senior Art Director to form a full-service pod to create 360-degree, full funnel advertising initiatives. This work will serve, honor, and instantly read as on-brand and Walmart-right, while breaking through and communicating to new, fashion forward customers. The ideal candidate has both in-house and agency experience and blends writing, concepting, and strategic skills with agility and accuracy. Key Outcomes Best-in-Class Work
- In response to creative briefs, develop strategic ideas that enhance our KPIs around brand awareness and brand perception.
- Contribute to a team that will execute full funnel advertising campaigns for all channels, e.g. broadcast, OOH, OLV, paid media, and owned channels
- Contribute to the ideation of strategic concepts, manage script writing, manifestos, seasonal and brand lines, and copy matrices. Present to key stakeholders and executives, work with the pod to create all pre-production decks (music, set, casting, glam, shot lists), have an eye for modern, diverse, and brand right talent/crews to bring our vision alive (directors, photographers, stylists, etc.), execute on set, direct post-production processes overseeing the edit, sound, and copy direction of all post-shoot assets, and be accountable for final delivery of asset suites.
- Employ critical thinking to ensure we're always on task.
- Stay abreast of industry trends, consumer preferences, and competitive landscapes to inform creative decisions.
Brand Consistency - March towards the shared goal of greater brand attribution and recall; align verbal and visuals accordingly and in concert with enterprise initiatives (such as Welcome To Your Walmart) and seasonal visual identities (such as Holiday) as necessary.
- Ensure all creative materials are considered at various levels of the funnel
Team Development - Contribute to and grow your pod with optimism and enthusiasm, pursuing an award-winning in-house model.
- Foster positive, constructive relationships with junior members within your team.
Efficiency - Pursue ways that we can work better, faster.
- Manage team and projects that are on-brief, strategic, creative, and polished for presentations, mitigating feedback and pivots that will ultimately keep workstreams on track.
- Partner with Creative Account Management and Operations (CAMO) and Production to manage timelines and executions to concept breakthrough creative on schedule and on budget.
Client Satisfaction - Build strong relationships with WCS peer teams, such as Integrated Marketing Communications (IMC), Retail Marketing, Performance Marketing, Fashion Office, and Site to sustain and grow business.
Qualifications - Proven experience as an ACD, senior writer, or similar role in the fashion retail industry
- Strong portfolio showcasing varied 360-degree creative projects in the market at all levels
- Exceptional collaboration and time management skills
- Excellent understanding of fashion trends and consumer behavior
- Proficiency in creative software and tools: Adobe Creative Suite, Google Slides, Figma, Microsoft Office 365, Slack
- Minimum 8 years of experience in a creative role
- A mix of agency and in-house experience is strongly preferred
- Bachelor's degree in Journalism, Creative Writing, Advertising, Marketing, or a related field.
Reporting: - Reports to Creative Director, Campaigns (Style)
Why Join Us: - We have a thrilling job to be done: make Walmart style relevant to every American consumer. We'll get there via innovative ideas and exceptional execution. The road ahead of us is wide open and ripe for creative disruption.
- If you are a visionary creative leader with a passion for style and a track record of delivering exceptional results, we invite you to apply and be part of our journey to redefine the retail landscape.
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see . Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart . The annual salary range for this position is $108,000.00-$216,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include: - Stock
Minimum Qualifications... Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications. Minimum Qualifications: Bachelor's degree in Design, Marketing, Creative Writing, Advertising, Fine Arts, or related field and 3 years' experience in editorial content management or related field OR 5 years' experience in editorial content management or related field.
Preferred Qualifications... Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications. Digital Content Management, Editorial, Retail Management, Supervising Associates, WE-Working for or withCreative Agencies
Primary Location... 221 River St, Hoboken, NJ 07030, United States of America