Senior Manager, Digital Marketing
: Job Details :

Thank you for considering Progyny!Progyny is looking for a Senior Manager, Digital Marketing to support our digital marketing team. This position will support broader digital strategy creation, lead campaign execution and be responsible for the ongoing health and management of our campaigns, across Progyny's audiences. In this role, you'll work to ensure cross-functional creation, execution and optimization of digital strategies that ladder up to broader marketing goals.What you'll do...Work collaboratively with the digital team to create cross-functional plans spanning digital mediums including paid media and email marketing.Support VP, Digital Marketing in standardizing the creation and delivery of our digital marketing campaigns, including campaign naming, data pulling, QA, and more.As needed, support digital-first content creation necessary to launch and/or optimize campaigns.Lead paid media execution in accordance with media plans and optimize campaigns as needed.Support regular reporting cadences and data needs for the team, especially as it relates to paid media data, email marketing data and high-level website data.Create list management strategy and own distribution of regular and ad hoc email marketing emails to various audiences.Facilitate the management of webinars on Progyny's owned webinar platform.Create, own and follow a QA process across all published digital marketing projects, including paid media and email marketing campaigns.About you...7+ years of experience, healthcare benefits experience preferred.Experience with all aspects of campaign creation - from strategy ideation to execution to reporting.Deep knowledge of digital marketing platforms, including, but not limited to, paid media platforms, social media channels, email marketing platforms and social listening platforms. Experience with Salesforce and Pardot are a plus.Proven track-record of digital optimizations across the lifecycle of a campaign.Results-oriented, with the ability to read data and allow it to drive decision-making.Effective communications skills, both written and oral.Must be able to develop strong cross functional relationships and be able to effectively communicate to both internal and external partners in a fast-paced environment.Strong project management skills, with an ability to drive creative and technical aspects while maintaining project momentum.Ability to effectively collaborate across an internal team and multiple stakeholder teams.About Progyny:Progynyis a transformative fertility, family building and women's health benefits solution, trusted by the nation's leading employers, health plans and benefits purchasers. We envision a world where everyone can realize dreams of family and ideal health. Our outcomes prove that comprehensive, inclusive and intentionally designed solutions simultaneously benefit employers, patients and physicians.Our benefits solution empowers patients with concierge support, coaching, education, and digital tools;provides access to a premier network of fertility and women's health specialists who use the latest science and technologies; drives optimal clinical outcomes; and reduces healthcare costs.Our mission is toempower healthier, supported journeys through transformative fertility, family building and women's health benefits.Headquartered in New York City, Progyny has been recognized for its leadership and growth as a TIME100 Most Influential Company, CNBC Disruptor 50, Modern Healthcare's Best Places to Work in Healthcare, Forbes' Best Employers, Financial Times Fastest Growing Companies, Inc. 5000, Inc. Power Partners, and Crain's Fast 50 for NYC. For more information, visit www.progyny.com.Our perks:Family friendly benefits: Paid family and parental leave, fertility and family building benefits (including egg freezing, IVF, and adoption support), family care fund and Parents' Employee Resource GroupHealth, dental, vision and life insurance options for employees and familyFree in-person, virtual and text-based mental health and wellness supportPaid time off, including vacation, sick leave, personal days and summer flex timeCompany equityBonus program401(k) plan with company matchAccess to on-demand legal and financial adviceCompany social eventsFlex days (3 days a week in the office) and onsite meals and snacks for employees reporting into our NY officeIn compliance with New York City's Wage Transparency Law, the annual salary [wage] range for NYC-based applicants is: $105,000 - $115,000. There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. Progyny offers a total compensation package comprised of base salary, cash bonus, and equity.Progyny is proud to be anEqual Opportunity and Affirmative Action employer.We respect and seek to empower each individual and support the diverse cultures, perspectives,skillsand experiences within our workforce. All qualified applicants will receive consideration for employment without regard to race, creed, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, age, genetic information, marital status, pregnancy or related condition, status as a protected veteran, criminal history consistent with legal requirements or any other basis protected by law.If you are an individual with a disability and need assistance or an accommodation during the recruiting process, please send an e-mail to ...@progyny.com.#LI-BR1Minimum Salary: 31200.00 Maximum Salary: 31200.00 Salary Unit: Yearly