Senior Manager-Guest Content Integration
: Job Details :

Are you passionate about driving consumer-facing content strategies with direct impact on Walt Disney World product and experiences? Are you a partner-focused leader with a passion for thinking strategically and creatively about infusing Disney content and stories into the Guest experience to deliver unparalleled long-term results?

At Walt Disney World, we build memories, and as Senior Manager, Guest Content Integration, you will be leading the development and execution of commercial strategies and initiatives, through product and content integration, encouraging millions of Guests to experience our Parks and Resorts. You would lead the development of our site's product integration plans and pivotal initiatives delivering business, Cast, and Guest growth goals using business analytics, as well as consumer and industry insights and trends.

The ideal candidate is entrepreneurial, inquisitive, confident, self-directed, and comfortable working with and communicating to leaders at all levels in the organization. If this is you, come join our team!

If selected for this role, you will report to the Director- Walt Disney World Franchise & Content Strategy.

This is a Full-Time position.

It's our mission to deliver commercial product strategies rooted in consumer and business analytics and insights, improving long-term profitability and Guest experience in measurable ways – with a future-forward mentality. Along with leading these product strategies, you will help cultivate an energizing culture of excellence, inspiration, and ownership!

Every single day is energizing as the Senior Manager, Guest Content Integration. On any given day you may:

• Lead a dynamic and forward-thinking team responsible for driving content integration innovation and prioritizing multifaceted, often cross-property activations with various key partners including Park Operations, Walt Disney Imagineering, Disney's Live Entertainment, Food & Beverage / Merchandise Lines Of Business, Marketing Strategy, and Finance

• Develop Site-wide content and experience roadmaps based on site audience priorities and associated data and consumer insights

• Elevate new, incremental business opportunities related to prioritized content and audience needs across lines of business, by analyzing internal and external trends, performing comprehensive market assessments to evaluate competitive positioning, and articulate value drivers

• Collaborate across the entire Commercial Strategy organization, including Product Strategy, Marketing Strategy, Customer Experience, and Pricing, as well as key franchise partners across the company, ensuring comprehensive, vetted recommendations

• Provide franchise input for Walt Disney World Guest experience investments growing future audience relevancy and addressing consumer needs supporting Disney differentiation and long-term business goals

• Lead conceptualization sessions and recurring forums, working closely with cross-functional partners, and building a sophisticated and compelling case to gain support from cross-functional partners and senior leadership

• Perfectly deliver franchise initiative go-to-market / launch plans through successful project management and cross-discipline collaboration

• Participate in large cross-functional forums as a catalyst for change and champion for strategic alignment contributing inputs and providing solution-oriented opportunities to further bolster short- and long-term initiatives supporting planned Site growth

• At least eight plus years of proven experience in business development, brand management, finance, marketing, innovation, strategy, or franchise management/Strategy

• At least five plus years in a leadership role with direct reports and managing projects with teams

• Proven financial and analytical competence with the ability to lead sophisticated work within a matrix organization producing long-term strategies and delivering profitable initiatives

• Experience developing cohesive, succinct and actionable strategies using disparate and sophisticated consumer-led insights from cross-functional sources

• Proven track record managing a large volume of sophisticated work, effectively and efficiently, prioritizing continually to ensure business results are achieved

• A creative, entrepreneurial spirit with business development and product strategy experience

• High emotional intelligence with a shown ability to build positive relationships, secure agreements and deliver results across various teams

• A gift for translating sophisticated problems into elegant solutions, articulating compelling stories

• Ability to deliver presentations with poise, confidence and authentic style to senior executive leaders

• Have an eye for business working with Profit & Loss, annual operating plans, and interpreting & communicating data

• Deep expertise in consumer products, theme parks, and/or resorts industries

• Outstanding understanding of The Walt Disney Company franchises and business

• Proven leadership capabilities within a matrix organization, especially with the ability to large teams and integrated partners

• An entrepreneurial spirit and ability to drive effective risk-taking and big innovative thinking

Bachelor's Degree or equivalent

Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at

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