Senior Manager, Marketing - Woodward Park City
: Job Details :


Senior Manager, Marketing - Woodward Park City

Powdr

Location: Park City,UT, USA

Date: 2024-09-19T20:20:59Z

Job Description:

Location: Park City, Utah

Woodward Park City, located just 20 minutes from Salt Lake City, is a year-round world-class action sports facility with a culture that comes straight from our main product: Fun. If this sounds like the kind of place you'd like to work, progress, and play, we'd love to hear from you!

The leader of the Woodward Park City Marketing team, the Senior Manager of Marketing – Woodward Park City, will own the execution of the annual marketing plan for the Woodward's Park City business (WWPC), play an integral role in the development of the long-term marketing strategy for WWPC, champion the Woodward Park City brand and value proposition internally and externally, and will be a part of the team that brings the brand promise to life for all Woodward visitors.

Reporting directly to the Woodward Park City General Manager with direction from the Vice President of Marketing and Sales - Woodward, this position is a highly visible role with a tremendous ability to influence and impact the organization and the next generation of action sports enthusiasts. Successful candidates will be comfortable working in a dynamic, fast-moving environment akin to an entrepreneurial startup. Having an agile mindset is a key pre-requisite: Candidates must be comfortable taking ownership and driving a project that may have reasonable elements of ambiguity and must be brave enough to ask for help, clarification, and guidance at an impasse.

This is a Full-Time Year-Round position with a competitive salary, an annual bonus incentive program, and a robust benefits package including Flexible Time Off, Matching 401k, and Health Benefits.

Essential Marketing Duties:

  • Project Management: Owns the development and execution of the annual go-to-market plan for WWPC. Collaborates with a variety of constituents to create, edit, and adapt the library of digital and print assets necessary to execute against the annual marketing plan.
  • Brand Management: Owns the brand experience for all Woodward Park City guests. Develop metrics to monitor, track, and evaluate marketing and sales results.
  • Channel Marketing Management and Leadership: Ensures that WWPC-owned marketing channels are fully leveraged in support of WWPC's business objectives.
  • Leadership: Owns and drives the annual performance review process for assigned direct reports.
  • Communication: Collaborates with all departments of WWPC to establish clear lines of communication.
  • Community Management: Contributes to Woodward's culture as an inclusive environment.
  • Collaboration: Works with WWPC operations, programming, and facilities teams.
  • Strategic Planning: Assists Vice President of Marketing and Sales and General Manager with the annual strategic planning process of WWPC.
  • Partnership Marketing: Collaborates with the POWDR partnerships team.
  • Event Planning and Management: Assist with the development of a comprehensive event plan.
  • Analytics: Analyze each event's general sentiment, revenue, and brand value.

    • Preferred Experience / Special Skills:

  • Marketing Strategy and Channel Management experience.
  • Process Implementation.
  • Budget management experience.
  • 6-8+ years of experience in related field.
  • Four-year college degree preferred.
  • Proficiency with CRM software, Microsoft Office suite, Adobe Creative Suite & Keynote preferred.
  • Proven ability to collaborate well across functions and departments.

    • Supervisory Responsibilities:

  • Serves as team marketing lead for WWPC.
  • Oversees Event and Brand Activation Manager, Content Manager, Digital Marketing Specialist, Marketing Specialist.

    • Our Ideal Candidate:

  • Self-starter: confident communicator.
  • Agile Mindset: open to change.
  • Problem Solver: ability to make decisions.
  • Personable: strong people skills.
  • Speaks Authentically: communicates in an authentic voice.
  • Brings Energy: passionate about action sports.

    • You make us Woodward. We are a welcoming community that celebrates individual stories, backgrounds, experiences, and identities where we all have different in common. We believe in the strength of representing all voices and having space for everyone.

    If you need assistance with your application, please reach out to ...@woodwardmountaincenters.com

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    Apply Now!

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