SENIOR MANAGER, MARKETING & PROMOTIONS
FULL-TIME HYBRID
POSITION OVERVIEW:
Our client, a prominent brand in the full-service dine-in and fast fine industry, is seeking a talented and innovative Senior Manager, Marketing & Promotions to join their marketing team. This position is critical in shaping strategic marketing plans, developing go-to-market strategies, and driving sales growth through new product launches and promotional initiatives. The Senior Manager will oversee the marketing calendar from concept through execution, ensuring alignment with cross-functional teams and seamless implementation at the unit level.
JOB DUTIES:
mark
- Collaborate with the EVP of Marketing to develop and refine short- and long-term menu strategies, ensuring alignment with key stakeholders on initiatives such as tests, product deletions, and national launches.
- Oversee the development and management of the Brand Marketing Calendar, coordinating national, regional, and local promotions.
- Lead strategic menu development by making product recommendations, planning strategies, and ensuring key stakeholder alignment on menu management initiatives such as tests, deletions, and national product launches.
- Analyze market trends, customer insights, and competitive landscapes to drive marketing strategies and decision-making.
- Partner with the Culinary and Analytics teams to create and optimize the innovation pipeline, assessing product performance and making data-driven recommendations.
- Oversee cross-functional collaborations, ensuring smooth commercialization of initiatives involving Operations, Supply Chain, Training, and Insights teams.
- Evaluate the ongoing performance of the menu across channels (including in-restaurant and digital platforms) to identify opportunities for optimization.
- Supervise and develop the marketing team, guiding to ensure overall team success.
REQUIREMENTS:
- Bachelor's degree in Marketing, Communications, Advertising, or a related field.
- Minimum of 4 years of experience in brand marketing, with a strong preference for candidates with restaurant industry experience.
- Strategic thinking, analytical abilities, and creative problem-solving skills.
- Data-driven decision-making and a growth-oriented mindset.
- Strong understanding of commercialization processes and campaign execution.
- Excellent written and verbal communication skills, including proficiency in PowerPoint.
- Effective cross-functional collaboration skills with a focus on achieving business objectives.
- Project management expertise with the ability to meet tight deadlines.
- Relevant experience in CPG marketing or the restaurant industry, particularly in fast-casual or QSR, or experience working closely with restaurant advertising agencies
- Genuine enthusiasm for food and exceptional customer experiences.
- Demonstrated leadership experience, including supervising and developing team members.
- Proven ability to work as a team player with cross-functional experience in either a corporate or agency environment.
- Ability to travel up to 15% annually, including store openings and marketing events.
This Search is Managed by Kat Rutherford