Location: Milwaukee,WI, USA
This role is hybrid in Mettawa, IL (Greater Chicago) Tuesday through Thursday
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas - immunology, oncology, neuroscience, and eye care - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.
The Marketing Analytics and Business Insights (MABI) function supports AbbVie's US organization and is comprised of highly respected researchers, analysts, data scientists and strategists who are committed to being best-in-class within the biopharmaceutical industry. We serve as a strategic in-house counsel, ensuring that all decisions leverage the key insights that we develop. We continue to build new capabilities and skill sets, encouraging our team members to pull up a chair, be themselves, be creative, speak their minds, and do good work. We are a passionate, diverse, flexible, and inclusive organization with a culture that supports the best ideas, wherever they originate. We are smart, fun, and innovative - and we'd love for you to join us.
Job Description
This individual contributor role is an integral part of AbbVie's continued success in HCP (Health Care Provider) Omnichannel customer experiences and will be responsible for providing insights into consumer Omnichannel performance, investment allocation and ROI and be a strong collaborative partner in Omnichannel campaign planning and assessment. In this role, you'll be responsible for delivering analysis, insights, and recommendations to Marketing leaders to drive increased performance across the consumer marketing portfolio.
The role of Omnichannel Analytics Manager II within AbbVie is to lead analytics and measurement in support of the growing roadmap of Omnichannel capabilities across brands within the Immunology franchise. The ideal candidate has a keen ability of translating data into insights, and a deep understanding of designing analytics plans around tactic-level and Omnichannel experiences. The ideal candidate will also be forward-thinking and will be able to anticipate the organization's needs as customer needs change with the ever-evolving Omnichannel and analytical landscapes and must be able to meaningfully communicate insights and information to a broad group of stakeholders through exceptional oral and written communication.
Primary Responsibilities:
Marketing Investment Measurement + Optimization
* Builds and implements analytic plans that heighten visibility of Omnichannel promotional opportunities and improves the effectiveness and/or efficiency of omnichannel experiences.
* Translates business requirements into analytics design, and spearhead end-to-end analytics solutions development and delivery.
* Own benchmarking and goal-setting
* Innovates upon Omnichannel analytic approaches for mid- and long-term impact measurement, that can benefit cross-functional teammates including Customer Experience, Brand Analytics and Brand Technology Solution teams; provide guidance on short term analytics
* Enhance quality and efficiency of Impact reporting / analysis
* Builds advanced analytic models using internal/external data sources to inform marketing teams and optimize marketing tactics.
* Conducts financial impact analysis/scenario-estimation
* Execute core analysis with limited supervision directly or via vendors.
Customer Level Omnichannel Analytics + Optimization
* Partners with Business Technology Solutions, Data Science, Customer Experience, Media and Franchise Insights/Analytics teams to orchestrate new approaches and data sources to power Omnichannel analytics and activation opportunities.
* Delivers Omnichannel optimization recommendations using insights and analytics, in partnership with Research, Digital Strategy and/or Brand Analytics.
* Gleans insights analysis to inform audience strategy, messaging optimization at the channel level.
Experimentation
* Consults Use Case efforts on the appropriate methodologies to test and measure effectiveness of marketing tactics and ensures standardization and alignment where possible.
* Guide DBT use case ideation in partnership with Brand MABI
* Provide guidance for the experimental design and measurement
Stakeholder Collaboration + Leadership
* Lead cross-functional collaboration with peers to enable and execute closed loop measurement + optimization cycle
* Manage/lead vendor projects
* Influence Brand and Lab peers and own relationship management
Qualifications
* Bachelor's Degree with a concentration in marketing/sales/quantitative analysis.
* 7+ years demonstrated experience in web analytics and digital media analytics.
* 7+ years of experience identifying and outlining key campaign metrics and building campaign performance/measurement plans.
* 5+ years hands-on experience with using statistical tools for marketing/media performance modeling, measurement, and optimization (e.g., marketing-mix modeling, multi-touch attribution).
* 5+ years hands-on experience with designing and executing randomized controlled tests to measure impact of marketing stimuli (i.e., A/B testing, Test/Control).
* Hands-on experience and fluency in coding SQL (BigQuery, Hue, etc.)
* Understanding of the cross-digital channel and analytics space, in areas such as digital media, search, social media, social listening, online video, websites, mobile applications, data management platforms, programmatic targeting, endemic, paid search vs SEO, and familiarity with concepts surrounding tagging implementation for data capture.
* High degree of adaptability, perseverance, creativity and acumen to flourish in a dynamic environment.
* Strong collaboration, communication, project management and vendor management skills
* High motivation, strong work-ethic and positive attitude while working under tight timelines
Preferred Qualifications
* MarTech knowledge in the digital space (DMP, digital identity solution, data clean room, CDP, etc.)
* Strong analytical reasoning abilities, intellectual curiosity, strong business acumen, and creativity in problem solving. Experience with current methods Analytics/Machine Learning.
* Previous DMP, Media Analytics, Adobe Analytics Experience and Familiarity with click-stream data
* Experience with 3rd party pharmaceutical data sources like IQVIA/SHS Sales Data (APLD, DDD, Xponent, NSP, NPA) and one or multiple analytic domains (promo optimization, digital, launch support, etc.) is a plus.
Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
* The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
* We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
* This job is eligible to participate in our short-term incentive programs.
* This job is eligible to participate in our long-term incentive programs
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company's sole and absolute discretion, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVie's policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status