ABOUT THE ROLEWe are seeking a highly motivated and experienced Product Analytics People leader to lead our Ecommerce Product Analytics team. In this role, you will drive data-driven decision-making and inform strategic direction for our e-commerce experiences by demonstrating web analytics, user behavior analysis and A/B testing. You will be the key Analytics voice influencing aggregate e-commerce product strategy, providing actionable insights to optimize user experience, conversion rates and overall business performance. In this capacity you will also collaborate and drive alignment across the organization, including with Marketing, Finance, and other Product areas by discovering strategic insights and analytical solutions that would drive growth in e-commerce sales & Customer Lifetime Value (LTV), while optimizing the Customer Acquisition Cost (CAC). You will lead and develop a team of three Product Analysts and Data Scientists. This role reports to the Senior Director of Product Analytics. YOUR DAILY IMPACT AT PELOTON
- Team Leadership:
- Manage and mentor a team of product analysts and data scientists
- Set clear strategic direction and context for your team
- Establish a culture of high performance & ensure team's work is prioritized against strategic goals, balancing reactive support and exploratory analysis
- Grow and mentor the talent on the team, both technically & strategically on industry best practices such as statistical modeling, exploratory data analysis and experimentation techniques
- Partner with other Product Analytics leaders to co-lead the broader team's culture, processes, and capabilities
- Strategic Leadership / Analytics Consulting:
- Partner with Ecommerce product managers and other business partners to understand their priorities, challenges, and opportunities
- Identify big picture analyses (EDAs, new KPIs, BI or data science applications) and experimentation to inform aggregate product strategy
- Act as the company thought leader about prospective customer user behavior on site
- Team Execution:
- Oversee the implementation, maintenance, and optimization of web analytics tools (e.g., Segment, Amplitude, Looker)
- Develop and monitor key performance indicators (KPIs) for user traffic, conversion rates, engagement and revenue. Identify high impact improvement opportunities
- Lead team to conduct in-depth analysis of user behavior to identify patterns, trends and areas for improvement. Ensure recommendations tie to business opportunities and are effectively integrated into Product Roadmap
- Support experimentation initiatives by partnering with the PMs for setting up effective A/B or multivariate tests, executing post-experiment success measurement and statistical quantification
- Communication:
- With your team, create and deliver reports on performance, user behavior, and A/B test outcomes to stakeholders. Communicate the what, so what and now what path to driving improvement
- Be responsible for the development, oversight and presentation of insights & KPIs for business reviews and leadership updates
- Collaboration:
- Partner within the Product Analytics team to see and share an aligned behavior view of users and the business
- Effectively partner and prioritize with Product Managers on strategy, roadmap, and key questions to understand that inform research and experimentation
- Partner with other business stakeholders such as Marketing, Finance, and Enterprise Data to ensure we are utilizing consistent definitions and accurate data sources and broadly maintain shared cross-company context that informs strategy and prioritization
YOU BRING TO PELOTON
- Education: Bachelor's or Master's degree in a quantitative field (e.g., Statistics, Mathematics, Computer Science, Economics).
- Experience: 5+ years of experience in product analytics, web analytics, or a related field. 2+ years of experience managing a team.
- Skills:
- Strong analytical and problem-solving skills
- Expertise in web analytics tools (e.g., Amplitude, Google Analytics, Adobe Analytics) and Data Visualization tools (e.g., Looker, Tableau, PowerBI)
- High proficiency in SQL and statistical analysis software (e.g., R, Python)
- Experience with A/B or multivariate testing & measurement methodologies
- Experience with website traffic, clickstream data, visitor funnel and cart abandonment analytics
- Exposure to analytical techniques for marketing attribution
- Exposure to ad platforms data, including keywords and channel-specific ROI/ROAS metrics across various marketing channels such as paid search, social media, affiliate programs and brand partnerships
- Excellent communication and presentation skills
- Ability to collaborate effectively with cross-functional teams
Preferred Qualifications:
- Experience in the ecommerce industry
- Experience with advanced analytics or machine learning applications & causal inference techniques
#LI-Hybrid #LI-JC1The base salary range represents the low and high end of the anticipated salary range for this position based at our New York City headquarters. The actual base salary offered for this position will depend on numerous factors including individual performance, business objectives, and if the location for the job changes. Our base salary is just one component of Peloton's competitive total rewards strategy that also includes annual equity awards and an Employee Stock Purchase Plan as well as other region-specific health and welfare benefits.As an organization, one of our top priorities is to maintain the health and wellbeing for our employees and their family. To achieve this goal, we offer robust and comprehensive benefits including:- Medical, dental and vision insurance- Generous paid time off policy- Short-term and long-term disability- Access to mental health services- 401k, tuition reimbursement and student loan paydown plans- Employee Stock Purchase Plan- Fertility and adoption support and up to 18 weeks of paid parental leave - Child care and family care discounts- Free access to Peloton Digital App and apparel and product discounts- Commuter benefits and Citi Bike Discount- Pet insurance and so much more!Base Salary Range$208,766-$281,834 USDABOUT PELOTON:Peloton (NASDAQ: PTON), provides Members with expert instruction, and world class content to create impactful and entertaining workout experiences for anyone, anywhere and at any stage in their fitness journey. At home, outdoors, traveling, or at the gym, Peloton brings together immersive classes, cutting-edge technology and hardware, and the Peloton App with multiple tiers to personalize the Peloton experience [with or without equipment]. Founded in 2012 and headquartered in New York City, Peloton has millions of Members across the US, UK, Canada, Germany, Australia, and Austria. For more information, visit www.onepeloton.com.At Peloton, we motivate the world to live better. Together We Go Far means that we are greater than the sum of our parts, stronger collectively when each one of us is at our best. By combining hardware, software, content, retail, apparel, manufacturing, Member support, and so much more, we deliver an exhilarating fitness experience that unlocks our members' greatness. Join our team to unlock yours.Peloton is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. Equal employment opportunity has been, and will continue to be, a fundamental principle at Peloton, where all team members, applicants, and other covered persons are considered on the basis of their personal capabilities and qualifications without discrimination because of race, color, religion, sex, age, national origin, disability, pregnancy, genetic information, military or veteran status, sexual orientation, gender identity or expression, marital and civil partnership/union status, alienage or citizenship status, creed, genetic predisposition or carrier status, unemployment status, familial status, domestic violence, sexual violence or stalking victim status, caregiver status, or any other protected characteristic as established by applicable law. This policy of equal employment opportunity applies to all practices and procedures relating to recruitment and hiring, compensation, benefits, termination, and all other terms and conditions of employment. If you would like to request any accommodations from application through to interview, please email: ...@onepeloton.comPlease be aware that fictitious job openings, consulting engagements, solicitations, or employment offers may be circulated on the Internet in an attempt to obtain privileged information, or to induce you to pay a fee for services related to recruitment or training. Peloton does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted here on our careers page and all communications from the Peloton recruiting team and/or hiring managers will be from an @onepeloton.com email address. If you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Peloton, please email ...@onepeloton.com before taking any further action in relation to the correspondence.Peloton does not accept unsolicited agency resumes. Agencies should not forward resumes to our jobs alias, Peloton employees or any other organization location. Peloton is not responsible for any agency fees related to unsolicited resumes.