Position Summary...What you'll do... Senior Manager, Product Marketing - LocalFinds B2BAbout Walmart LocalFindsWalmart LocalFinds is a newly formed business team within Walmart Marketplace chartered with building and scaling new ways for customers to conveniently shop the local business and products they love within the Walmart app and Walmart.com.The community-centric local shopping platform assists customers to discover and shop the best local retailers in their neighborhood, and provides sellers a way to reach more customers with hassle-free delivery as soon as same day.Learn more here: About the RoleLove building from the ground-up? Excited by challenges? Thrive in ambiguity? We'd love to talk.As the first B2B Marketing hire for LocalFinds, this role gets to build foundational strategy and set the trajectory for growth, with the goal to attract and retain sellers (local brick-and-mortar businesses) in key markets and nationwide. You'll be a pivotal part in defining and shaping our seller acquisition strategy, working closely with marketing and cross-functional leadership to develop and implement a short and long-term vision.Your role will involve combining the creative aspect of storytelling with the analytical side of direct response, to craft campaigns that inspire local businesses to join Walmart LocalFinds.It's an exciting opportunity for someone passionate about neighborhoods and communities, growing local small businesses, expanding high-profile partnerships, and creating a Walmart flywheel.Key Responsibilities:Define Product Positioning: Develop messaging, positioning, and value propositions for the LocalFinds B2B audience, ranging from SMBs to enterprise retailers. Market Research & Seller Insights: Conduct research and leverage consumer insights, market research, and data analytics to inform and enhance LocalFinds go-to-market strategies. Set Brand Marketing Strategy & Define GTM Plan: Develop, implement, and manage comprehensive B2B marketing strategies in alignment with business goals, including the identification of target segments and setting of marketing goals. Secure support and buy-in from senior leadership. Drive Sales Enablement & Content Strategy: Support sales teams with product education, audience knowledge and supporting content such as pitch decks, case studies, blogs, webpages, whitepapers, and other customer and sales-facing content. Facilitate Creative Production: Develop briefs and provide guidance to internal creative teams/external agencies to ensure output is in line with overall brand strategy, business objectives and delivers on marketing strategy. Activate Demand Generation: Develop and execute on launch plans for customer acquisition and expansion. This could look like account-based marketing, regional-specific brand campaigns, event activations and more. Monitor and optimize KPIs to ensure campaigns align with business objectives and achieve maximum efficiency. Manage Marketing Budget & Reporting: Partner with Sales Enablement and Business Development to measure performance. Oversee budgets, goals, and cost efficiency of programs. Enable a Flywheel: Help define B2B2C opportunities for marketing collaboration in partnership with the B2C Marketing Lead. Provide Leadership and Team Development: Foster cross-functional relationships, mentor colleagues, drive marketing education, and build a team with a culture of ownership, continuous improvement and customer-centricity.You'll sweep us off our feet if:
- You are an exceptional communicator with strong presentation, interpersonal and problem-solving skills.
- You are highly adaptable, with a capacity to think and react in a high-energy, fast-paced environment.
- You are detail oriented and efficient, a self-starter that's highly productive and takes a collaborative approach to work.
- You are highly organized and self-disciplined with a strong ability to prioritize tasks and resources.
Minimum Qualifications:
- 10 years of experience in marketing with an emphasis on B2B
- Experience leading a team and influencing cross-functional stakeholders
- Experience operating in a complex, matrixed organization
- Experience launching a new brand or product from scratch
Preferred Qualifications:
- Marketplace/local commerce platform experience
- Experience in demand generation, brand management and product marketing
- Experience working with a range of businesses, from SMBs to enterprises
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.For information about PTO, see .Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.For information about benefits and eligibility, see One.Walmart .Hoboken, New Jersey US-10279:The annual salary range for this position is $108,000.00-$216,000.00 San Bruno, California US-08848:The annual salary range for this position is $117,000.00-$234,000.00Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include:- Stock
Minimum Qualifications... Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.Option 1: Bachelor's Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field. Option 2: 6 years' experience in Marketing, Business Administration, or related field.
Preferred Qualifications... Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.Masters: Business Administration
Primary Location... 221 River St, Hoboken, NJ 07030, United States of America