About the job Senior Marketing Analyst Overview: We are seeking a highly skilled Senior Data Analyst to join our team. In this role, you will collaborate with clients to understand data requirements, analyze large data sets, and deliver actionable insights that drive business decisions. Your deep expertise in marketing analytics will be critical to being successful in this role.Key Responsibilities:
- Partner with business leaders to define and understand data requirements, conduct research, and present analytical solutions.
- Manage and execute large-scale data analytics projects, integrating extensive data sets to provide actionable insights and recommendations.
- Design and implement marketing campaigns, including audience selection, campaign strategies, and performance measurement.
- Develop and execute various testing strategies, including A/B testing, multivariate testing, and holdout tests, to optimize marketing efforts.
- Ideate and implement changes to digital marketing materials based on data-driven insights and testing results.
- Monitor and evaluate the outcomes of testing efforts to refine and enhance marketing strategies.
- Develop and maintain technical documentation and client-facing materials to support data-driven decision-making.
- Apply advanced statistical techniques and tools to interpret data and deliver clear, concise data visualizations.
- Ensure compliance with company standards for data acquisition, sharing, and application of recommendations.
Basic Qualifications:
- Bachelors degree in a quantitative field such as Econometrics, Computer Science, Engineering, Applied Mathematics, or a related discipline, or equivalent work experience.
- Minimum of 5 years of experience in statistics or analytics.
Preferred Skills and Experience:
- Extensive experience in marketing analytics, including designing and running marketing campaigns, executing A/B tests, and ideating testing strategies.
- Deep understanding of digital marketing materials and the ability to recommend and implement changes based on analytical insights.
- Proficiency with SAS, SQL, R, or Python for data analysis.
- Expertise in data visualization tools such as Tableau, Power BI, or similar.
- Strong analytical skills with experience in querying and interpreting complex data sets.
- Masters degree in a relevant field is advantageous.
- Proven experience in designing practical experiments and measuring marketing campaign effectiveness.
- Skilled in analytic storytelling and presentation using PowerPoint or similar tools.
- Effective communication skills for direct interaction with business lines to understand needs and present findings.
- Experience in financial services with in-depth knowledge of financial products, customer interactions, and data systems.
- Demonstrated understanding of statistical analysis methodologies.
- Proven ability to drive analytics into actionable business outcomes.
- Strong project management and organizational skills.
- Ability to work both collaboratively and independently to achieve results.