Manager, Performance Marketing Forecast and Analytics
**Must have Forecasting and Performance Analytics
**Management of others required.
**Initial 90 days onsite, hybrid after (3 days in office and 2 from home)
The Manager, Performance Marketing Forecast and Analytics leads a dynamic team to drive data-informed digital marketing strategies and improve campaign performance. This role is critical in collecting, analyzing, and interpreting marketing data to deliver actionable insights, enhance forecasting, and maximize ROI.
Key Responsibilities:
- Data-Driven Strategy: Oversee marketing analytics systems to ensure accuracy and accessibility of data across Paid Search, Display, SEO, email marketing, and other digital channels.
- Performance Forecasting: Lead campaign planning by developing accurate forecasts, analyzing real-time performance data, and identifying optimization opportunities to enhance customer acquisition efforts.
- Dashboard Creation & Maintenance: Develop intuitive dashboards and reports to provide actionable intelligence for stakeholders and support decision-making.
- Cross-Functional Collaboration: Partner with internal teams to ensure strategic recommendations align with broader organizational goals.
- Leadership: Mentor and manage a team of analysts, fostering best practices in marketing analytics and data interpretation.
- SOP Management: Maintain and monitor standard operating procedures to uphold data integrity and operational consistency.
Ideal Candidate:
- Strong expertise in marketing analytics, forecasting, and reporting tools like Power BI and Google Analytics.
- Proven ability to synthesize complex data into actionable insights and communicate them effectively.
- Collaborative leadership skills to guide teams and influence cross-functional initiatives.
- This is a unique opportunity to play a pivotal role in shaping marketing performance and driving impactful business outcomes.