Senior Marketing Manager, BD Vacutainer (Hybrid)
: Job Details :

The Senior Marketing Manager, BD Vacutainer portfolio is responsible for driving profitable growth of the BD Vacutainer portfolio driving the customer upgrade strategy to best in technology for improved patient experience. This highly strategic portfolio will be a significant source of growth for BD Specimen Management over the coming years and to ensure success, this role requires the development of comprehensive commercial marketing strategies and execution of tactical marketing plans and programs. The position will require tight collaboration across multiple stakeholders within the US and Global platforms—including sales, medical affairs, clinical solutions and service resources to ensure that short and long-term growth objectives for US Integrated Diagnostic Solutions are achieved.

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Overview:

The Senior Marketing Manager, BD Vacutainer portfolio is responsible for driving profitable growth of the BD Vacutainer portfolio driving the customer upgrade strategy to best in technology for improved patient experience. This highly strategic portfolio will be a significant source of growth for BD Specimen Management over the coming years and to ensure success, this role requires the development of comprehensive commercial marketing strategies and execution of tactical marketing plans and programs. The position will require tight collaboration across multiple collaborators within the US and Global platforms—including sales, medical affairs, clinical solutions and service resources to ensure that short and long-term growth objectives for US Integrated Diagnostic Solutions are achieved.

Responsibilities:

• Lead the development, implementation and execution of commercial and product marketing strategies and plans to achieve the business objectives.
• Oversee messaging and development of literature associated with the BD Vacutainer portfolio brands.
• Partner across the US & Global platform teams along with the Commercial Marketing team to ensure integrated messaging and roll out to customers and the field.
• Identify clinical tools for health care professionals for the utilization of the portfolio in partnership with the Clinical and Medical Affairs team.
• Coordinate with Manufacturing, Global Marketing and Product Development in launching new products associated with the portfolio.
• Provide product feedback and customer comments to Global Marketing and Product Development.
• Employ market research tools, as required, to identify and interpret changing region attitudes, demands, and needs for existing products. Partner with sales enablement to acquire and use competitive intelligence to guide strategy and tactics.
• Support the demand planning process.
• Manage the annual financial planning cycles (budget, forecasts, and ASR) for the portfolio.
• Initiate, coordinate, and drive key marketing initiatives directed to all target customer segments: NRLs, Hospital Labs, Outreach etc.
• Partner with Marketing Communication team to create and implement omni-channel marketing programs in alignment with branding strategy.
• Create and implement pricing strategies, market analysis, promotional programs, market research requirements and channel strategies. Incorporate standard methodologies in all aspects of the marketing function.
• Provide marketing and/or technical support at conferences, users' meetings, customer sites, end user workshops, and other specific marketing events.
• Work closely with Medical Affairs, Healthcare Economics team and Clinical Solutions team to develop models and studies that support and drive market adoption. Develop KOL group and speaker opportunities, coordinate webinars, as appropriate.
• Build relationships with internal partners, and effectively communicate short- and long-term business priorities to functional leaders to ensure a unified agenda. Identify potential gaps and propose possible solutions.
• Ensure compliance with BD policies, procedures, and practices.

Qualifications:

• BS/BA in Business or equivalent experience.
• A minimum of 7 years of relevant Marketing and Sales experience in medical device and/or commercial laboratory industry is required.
• A minimum of 5-7 years of Product Marketing Management and Commercial (Sales, Marketing, Service) experience is required.
• Demonstrated ability to develop and implement commercial strategies, and convert these into tactical marketing plans, delivering results.
• Strong intuition for business and knowledge of clinical and/or laboratory market environment.
• Sound decision making capabilities and the ability to make decisions, even in absence of consensus when necessary.
• Creative out-of-the-box problem solver who is intellectually curious, stays current on new trends, and takes calculated risks with novel ideas.
• Excellent presentation and communication skills for a wide variety of audiences.
• Excellent interpersonal skills and ability to develop strong relationships with key opinion leaders, customers, advisory boards, and potential or existing business partners.
• Strong leadership skills with an ability to set a vision, lead change and to motivate others.
• Strong organizational skills and ability to meet tight deadlines in an environment of competing priorities. Ability to routinely work on multiple tasks with multiple people while effectively prioritizing.

Competencies:

• Depth of Marketing Knowledge with at least 5 years of marketing experience, including expertise in market assessment, market segmentation, product launch planning/execution and product lifecycle management.
• Depth of Market Knowledge with at least 5 years of industry experience, including expertise in BD and competitive product portfolios, customer applications and unique needs, and product performance attributes.
• Proven Critical Thinking capability, including near-term and long-term portfolio strategy development, alternative analysis, and efficient resource management.
• Honed Tactical Skills ranging from customer needs identification/definition to market, competitive analysis and collateral development.
• Strong Customer Focus including value proposition development, needs identification, training development, experience in the field with sales force and customers, and a bias towards responsiveness.
• Clear Action Orientation manifested by fast pace with minimal supervision, effective priority balancing, and generally competitiveness.
• Highly effective interpersonal skills and Emotional Intelligence that has resulted in positive relationship building, cultural savvy, openness, and good teamwork, all with a high degree of ethical standards, proficient in working in a matrix environment.
• Strong Process and Structure Orientation to ensure that limited resources are effectively and efficiently used. Proven record with developing project plans and driving within to ensure that new opportunities are quickly processed and dealt with.
• Excellent Communication and Interpersonal Skills to work effectively across organizational boundaries and with customers; good listener who is able to translate input into actionable information; excellent team leader and teammate.
• Track record of Successful Product Launches (meeting customer needs and meeting business expectations in terms of timing and financial results).
• Driven for Success and record of timely and effective execution in spite of multiple/conflicting priorities.

For certain roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD's Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It's also a place where we help each other be great, we do what's right, we hold each other accountable, and learn and improve every day.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.

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