Location: Exton,PA, USA
Senior Marketing Manager - Americas
Exton, PA | USA
We are seeking an experienced, results-driven Senior Marketing Manager to join our team at AXA XL.
Our Marketing function supports AXA XL's business goals by driving a high level of external market visibility for our people, products, expertise, services, innovation and thought leadership, especially among the clients, brokers and industries we serve. We build and promote AXA XL's commercial insurance business by proactively shaping and executing integrated communication and marketing plans that are closely aligned with the company strategy and growth ambitions. We execute our marketing plans across different channels and leverage a variety of digital tools.
As a Senior Marketing Manager, you will work directly with Americas senior business leaders, developing and implementing marketing plans that support business goals. You will serve as a strategic advisor and key partner in the marketing strategy and execution for two large growth areas within our organization - Mid-Market and Wholesale Solutions. This role will be pivotal in driving our marketing efforts forward and accelerating the growth in these business segments.
The ideal candidate will have expertise in industry events and conference planning, marketing campaigns, outstanding digital marketing experience, thrive in a fast-paced environment, excel at juggling multiple projects, and have a proven track record of leading projects to achieve strategic growth aligned with business plans. You will also work closely with members of the Global communications, brand and digital teams, as well as with internal and outsourced resources.
DISCOVER your opportunity
What will your essential responsibilities include?
* Partner with underwriting and distribution leaders to develop Business Unit/product line specific marketing plans to support business goals sales pipeline (e.g., retention, growth, and new business), while building AXA XL's brand and positioning amongst target groups.
* Develop innovative integrated campaigns to launch or promote different products using the full mix of marketing tools and channels, such as email campaigns, paid social, collateral material, display advertising, and web content to name a few.
* Plan and oversee market events such as regional broker/client councils & industry conferences to drive engagement with key stakeholders, support growth goals, and promote brand visibility.
* Support sales and relationship-building activities of underwriting & distribution teams with relevant marketing communications, sponsorship & digital support activities.
* Lead and manage multiple projects simultaneously - from the 'big picture vision' to the 'detailed tactics;' Prioritize critical deliverables and ensure timely and successful delivery.
* Collaborate with cross-functional teams - including communications, brand, digital and operations to ensure seamless execution of marketing initiatives.
* Proactively track results/KPI's/metrics to demonstrate success of external events, campaigns and continually look to identify areas for improvement and optimization.
* Write/edit marketing copy to produce engaging content, presentations, email campaigns, collateral material and/or web content.
* Effectively represent the Marketing function as a strategic partner at internal business meetings and external industry events.
You will report to the Marketing Regional Director, Americas.
SHARE your talent
We're looking for someone who has these abilities and skills:
* Extensive experience in progressive marketing roles; Insurance or financial services industry preferred.
* Proven ability to plan, collaborate and execute across marketing disciplines including digital and content marketing, industry conferences/events and sponsorships, as well as supporting targeted advertising and paid social media.
* Outstanding strategic thinking and the ability to translate business objectives into effective marketing plans.
* Outstanding organizational skills and proven ability to manage time-critical projects (planning, scheduling, monitoring), working with internal and external resources.
* Excellent leadership and communication skills, with the ability to influence and collaborate with leaders at all levels - and proactively manage stakeholder expectations.
* Proficiency in data analysis and marketing performance metrics.
* Preferred experience in marketing automation systems such as Eloqua, Cvent, webinars/On24, Salesforce and all Microsoft Suite
* Bachelor's degree in marketing, Business, Communications, or a related field. Master's degree preferred.
FIND your future
AXA XL, the P&C and specialty risk division of AXA, is known for solving complex risks. For mid-sized companies, multinationals and even some inspirational individuals we don't just provide re/insurance, we reinvent it.
How? By combining a comprehensive and efficient capital platform, data-driven insights, leading technology, and the best talent in an agile and inclusive workspace, empowered to deliver top client service across all our lines of business ? property, casualty, professional, financial lines and specialty.
With an innovative and flexible approach to risk solutions, we partner with those who move the world forward.
Learn more at axaxl.com
Inclusion & Diversity
AXA XL is committed to equal employment opportunity and will consider applicants regardless of gender, sexual orientation, age, ethnicity and origins, marital status, religion, disability, or any other protected characteristic.
At AXA XL, we know that an inclusive culture and a diverse workforce enable business growth and are critical to our success. That's why we have made a strategic commitment to attract, develop, advance and retain the most diverse workforce possible, and create an inclusive culture where everyone can bring their full selves to work and can reach their highest potential. It's about helping one another - and our business - to move forward and succeed.
* Five Business Resource Groups focused on gender, LGBTQ , ethnicity and origins, disability and inclusion with 20 Chapters around the globe
* Robust support for Flexible Working Arrangements
* Enhanced family friendly leave benefits
* Named to the Diversity Best Practices Index
* Signatory to the UK Women in Finance Charter
Learn more at axaxl.com/about-us/inclusion-and-diversity. AXA XL is an Equal Opportunity Employer.
Sustainability
At AXA XL, Sustainability is integral to our business strategy. In an ever-changing world, AXA XL protects what matters most for our clients and communities. We know that sustainability is at the root of a more resilient future. Our 2023-26 Sustainability strategy, called Roots of resilience, focuses on protecting natural ecosystems, addressing climate change, and embedding sustainable practices across our operations.
Our Pillars:
* Valuing nature: How we impact nature affects how nature impacts us. Resilient ecosystems - the foundation of a sustainable planet and society - are essential to our future. We're committed to protecting and restoring nature - from mangrove forests to the bees in our backyard - by increasing biodiversity awareness and inspiring clients and colleagues to put nature at the heart of their plans.
* Addressing climate change: The effects of a changing climate are far reaching and significant. Unpredictable weather, increasing temperatures, and rising sea levels cause both social inequalities and environmental disruption. We're building a net zero strategy, developing insurance products and services, and mobilizing to advance thought leadership and investment in societal-led solutions.
* Integrating ESG: All companies have a role to play in building a more resilient future. Incorporating ESG considerations into our internal processes and practices builds resilience from the roots of our business. We're training our colleagues, engaging our external partners, and evolving our sustainability governance and reporting.
* AXA Hearts in Action: We have established volunteering and charitable giving programs to help colleagues support causes that matter most to them, known as AXA XL's Hearts in Action programs. These include our Matching Gifts program, Volunteering Leave, and our annual volunteering day - the Global Day of Giving.
For more information, please see Sustainability at AXA XL.
The U.S. pay range for this position is $144,500 - $216,500. Actual pay will be determined based upon the individual's skills, experience, and location. We strive for market alignment and internal equity with our colleagues' pay.
At AXA XL, we know how important physical, mental, and financial health are to our employees, which is why we are proud to offer benefits such as a competitive retirement savings plan, health and wellness programs, and many other benefits. We also believe in fostering our colleagues' development and offer a wide range of learning opportunities for colleagues to hone their professional skills and to position themselves for the next step of their careers. For more details about AXA XL's benefits offerings, please visit US-Benefits-at-a-Glance_2023_US.pdf (myaxaxlbenefits.com).