Senior Marketing Specialist
: Job Details :


Senior Marketing Specialist

Vimerse Infotech

Location: Melville,NY, USA

Date: 2024-12-08T19:43:30Z

Job Description:
Senior Marketing Specialist (Website Personalization) Melville, NY Hybrid Skills: Marketing Analytics, Digital ad Campaigns, Google Analytics, Digital Marketing, Website Optimization, A/B testing platformOverview: This position is full time located in Melville, NY and offers a hybrid work schedule requiring you to be in the office Mondays and Wednesdays with an option to work from home the remainder of the week (unless a specific business need arises requiring in office attendance on other days). Note that work schedules and office reporting requirements may change from time to time based on business needs. Responsibilities: Web Personalization Improve website experience and drive 1:1 personalization
  • Work in close collaboration with Data Scientists & Consultants to strategize and execute A/B, Multivariate Testing, Auto Personalization, User Journeys, etc. on the website.
  • Collaborate with CX Marketing content leads to ensure content is created to support personalized journeys.
  • Analyze digital campaign performance and provide insights with Data Scientists for channel managers and senior leaders to support optimization.
  • Track and report on KPIs in support of department/company goals and objectives for existing digital and test initiatives; be able to tie online metrics back to company goals.
  • Keep pace with web technology, and strategic changes from eCommerce industry leaders.
  • Help define / prioritize new website enhancements and identify bugs / experiential bottlenecks and work with IT to develop new requirements.
  • Develop and distribute monthly reports for key stakeholders outlining performance, progress, and strategy.
Onsite Search Learn, Manage and Optimize Onsite Search Results
  • Gain a deep understanding of our on-site search engine, how the Machine Learning works and its capabilities.
  • Work closely with on-site search engine partner to build and execute a strategy to optimize search results.
  • Collaborate with search support team and IT to integrate new features that take advantage of our platforms advanced machine learning capabilities
  • Collect and analyze data and results, identify trends and insights and provide monthly reporting to senior management.
Marketing Channel Support Support Paid Search, Social, CTV and Affiliate Marketing Leads
  • Attend channel marketing meetings, establish a foundational understanding of performance and initiatives.
  • Support channel leads where necessary and act as a back up to help continue regular business operations when needed.
Qualifications:
  • BA/BS in business, marketing, analytics or related field required; Master's Degree strongly preferred.
  • Minimum of 4 years work experience as a Digital Marketing or equivalent position required, specifically:
    • Experience using website optimization, personalization and/or A/B testing platform tools.
    • Experience analyzing digital ad campaigns from Google, Facebook or similar.
  • Proficient in analyzing, consolidating, and interpreting data from various sources, while still being able to articulate your thoughts in an easy-to-understand manner.
  • Expert knowledge of Excel, including pivot tables, charts, and formulas.
  • Deep understanding of Digital Marketing metrics, campaigns and Google Analytics; ability to recognize patterns and anomalies in data.
  • Excellent communication and cross-functional relationship management skills working with Marketing, IT, Business and Data Scientists; attention to detail, independent thinker
  • Willingness to work hands-on, develop the strategy behind a particular initiative and then implement; ability to work within tight deadlines.
  • Understanding of current marketing trends, including personalization, targeting, and data-driven planning
  • Experience with standard web languages, such as HTML, CSS, and JavaScript a plus!
Must have:
  • Proficiency in website optimization, personalization, and A/B testing platform tools.
  • Experience analyzing digital ad campaigns from platforms like Google, Facebook, or similar.
  • Advanced skills in Excel, including pivot tables, charts, and formulas.
  • Deep understanding of Digital Marketing metrics, campaigns, and Google Analytics.
  • Understanding of current marketing trends, including personalization, targeting, and data-driven planning.
Nice to have:
  • Experience with standard web languages such as HTML, CSS, and JavaScript.
  • Master's degree in business, marketing, analytics, or related field.
  • Additional certifications in Digital Marketing or Analytics.
  • Experience with advanced data analysis tools beyond Excel (e.g., SQL, Tableau)
Apply Now!

Similar Jobs (0)