Description:
As our Senior Marketing Specialist, you will play a crucial role in executing our marketing strategies and managing day-to-day marketing operations. This position requires a versatile professional with excellent time management skills, a broad marketing skill set, and the ability to drive results across various channels while juggling multiple projects.
Key Responsibilities:
- Design marketing materials including brochures, logos, and print advertisements
- Plan and execute nationwide marketing campaigns on search and social media platforms including but not limited to Google, Meta, and LinkedIn
- Manage and create content for social media accounts (Facebook, Instagram, LinkedIn, YouTube)
- Engage with audience across social media platforms to build brand awareness and loyalty
- Develop compelling copy for various marketing channels
- Lead and execute brand development initiatives, ensuring consistent brand messaging and visual identity across all marketing channels and touchpoints
- Assist in updating the company website, ensuring content relevance, user experience, and SEO optimization
- Oversee photography and video editing projects. Ability to capture some in house photo and video assets
- Assist in vendor relationships for outsourced services (e.g., print vendors, merchandise shops, marketing agencies)
- Represent the company at industry trade shows, dealer trainings, and open houses. Will require up to 30% travel in order to attend these events.
- Engage and communicate effectively with small business owner landscape companies that make up our customer base
Requirements:
Qualifications:
- Bachelor's degree in Marketing, Communications, or related field
- 5+ years of experience in marketing, with a focus on digital and social media marketing
- Proficiency in graphic design software (e.g., Adobe Creative Suite)
- Strong copywriting and content creation skills
- Experience in planning and executing marketing campaigns across multiple channels
- Knowledge of SEO and SEM principles
- Familiarity with video editing and photography
- Excellent project management, organizational, and time management skills
- Proven ability to manage multiple projects simultaneously and meet deadlines
- Excellent interpersonal and communication skills, with the ability to engage effectively with small business owners and industry professionals
- Experience in the outdoor power equipment industry is a plus
This position offers an exciting opportunity for a seasoned marketing professional to make a significant impact on our brand's growth and transition into a departmental leadership role as our marketing team expands.
Wright Manufacturing is proud to offer our Senior Marketing Specialist the following benefits:
Medical, Dental and Vision Insurance
Company Paid Life Insurance and long-term disability
Health Savings Accounts/Flexible Spending Accounts/Dependent Care Savings Accounts
401(k) with a company match of up to 4% of your contribution with full vesting upon eligibility
80 hours of Paid Time Off
40 hours of sick leave
8 PAID Holidays
Voluntary Short-term Disability and Supplemental Life Insurance
All candidates must be eligible to work in the United States and pass a pre-employment drug screen.
We work hard and care deeply. Why? Because quality matters. Our customers depend on our team to build a quality product.
At Wright Manufacturing, Inc. we are More than just a mower Find out why at www.wrightmfg.com
WMI is an Equal Opportunity Employer.
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