We are seeking a data-driven Senior Paid Search Analyst with proven experience and expertise in all aspects of paid search—campaign creation, bid management, attribution, and performance optimization. The ideal candidate will have a strong track record of driving account growth, delivering measurable results, and managing client relationships. This is a fast-paced role in a growing company, offering an excellent opportunity for a motivated professional. Client-facing experience is essential, as is the ability to manage multiple budgets across several clients.
What you'll do:
- Manage multiple paid search accounts, ensuring budget adherence, performance optimization, and strategic innovation.
- Develop and present performance reports and actionable recommendations to clients.
- Forecast performance and budget to guide future planning.
- Communicate paid search strategies, insights, and results effectively to clients.
- Analyze campaign trends to identify opportunities for growth and optimization.
- Create client-facing deliverables such as test briefs, ad copy suggestions, and performance reports.
- Build and maintain relationships with platform representatives to maximize account health and access to new products.
- Supervise paid search deliverables, ensuring quality and providing feedback.
- Collaborate on broader paid media initiatives with clients and internal teams.
What you need to succeed:
- 4+ years of hands-on experience with Google Ads and Microsoft Advertising.
- Expertise in managing large budgets and complex accounts across multiple platforms.
- Proficiency in multi-channel paid media campaigns, including Shopping campaigns and feed management.
- Experience with automated bidding platforms like Search Ads 360 or Kenshoo.
- Strong skills in developing testing frameworks and delivering client-facing materials.
- Excellent communication, analytical, and problem-solving skills.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Certifications in Google Ads, Microsoft Advertising, and Google Analytics.
- Advanced proficiency in Microsoft Excel.