Senior Partner, Ad Partner Management, WM Connect - Independent Agencies
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Senior Partner, Ad Partner Management, WM Connect - Independent Agencies

Walmart

Location: Hoboken,NJ, USA

Date: 2024-10-08T01:22:41Z

Job Description:

Position Summary:

Walmart Connect is seeking an experienced Senior Partner, Independent Agency Partnerships. You will be directly responsible for managing the health of your book of business and designing plans that enable your business to meet agency and company goals. In this role, you will work closely and collaboratively in a small pod of individuals aligned to Independent Agencies.

This role requires a strong executive presence to form the needed stakeholder relationships—from Account to Agency leadership teams. Core responsibilities include supporting Agencies with best practices, education, API support, and research opportunities. You will also serve as Walmart Connect's liaison between existing and new account teams, helping our sales team prospect new relationships and revenue opportunities.

What You'll Do:
  • Create, own and grow relationships with Agency partners, specifically leadership to establish a trusted feedback loop to help inform and prioritize pod, team and company objectives.
  • Provide thought leadership and educational trainings to inspire and inform Agencies about best practices for using Walmart Connect.
  • Collaborate with cross-functional teams within Walmart Connect to develop and execute go-to-market plans to meet joint business partnership goals.
  • Provide consultative services to Walmart Connect sales and account management teams whose clients are utilizing an Agency.
  • Raise awareness and advocate for Agencies across Walmart through data-driven analysis and insights.
  • Create scalable solutions that accelerate revenue across multiple Agencies and client types.
  • Uncover and design ways of effectively working with new teams within Agencies.
  • Cultivate new Advertisers within an Agency that are not currently aligned to a sales team.
  • Support Holding Company Leads in annual partnership planning.
  • Cascade Holding Company partnership priorities within Agencies to ensure success of annual partnership.
  • Document and merchandise an Agency's innovative uses of Walmart Connect.
  • Lead fulfillment of annual partnership by tracking key financial and partnership metrics driven by the Agencies and providing driven analysis to key internal and external stakeholders.
  • Manage the day-to-day operational needs of the Agency business.
What You'll Bring:
  • BA/BS degree required.
  • 10+ years strategic business and/or partnerships experience, preferably with a successful track record of managing business relationships and cross-functional projects.
  • Experience working cross-functionally, managing initiatives at scale and delivering results.
  • Experience in working with retail media, social, programmatic and CTV platforms.
  • Proven experience delivering partnership initiatives, having worked in sales, product, business development, partnership, with an emphasis on automated advertising experiences.
  • Analytical experience with experience diagnosing problems and crafting solutions but also introduce ways to validate and measure outcomes.
  • Ability to prioritize based on business impact.
  • Experience building working relationships at all levels of management, both internal and external facing especially with sales or pre-sales teams.
  • Comfortable with presenting to clients and agencies—in both small or large groups.
  • Familiarity and relationships with Independent Agencies.
  • A self-starter who takes initiative and is action-oriented and comfortable with a fast-paced, always-on, start-up environment.

Minimum Qualifications:

  • Bachelor's degree in psychology or related area.
  • Master's degree in advertising, marketing, business, or related area.
  • 5 years' experience in brand advertising (for example, television, video, sponsorship), media sales, customer acquisition and growth, search, mobile, or online sales.
  • 5 years' experience in shopper marketing sales, eCommerce sales, or retail advertising sales.
  • 5 years' experience managing client accounts.
  • 5 years' experience as a strategic advisor working with C-suite clients.

Primary Location: 221 River St, Hoboken, NJ 07030, United States of America

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