Climate change has a communications problem. We know the science. We have the policies. But for too long we have failed to educate, inspire and motivate people to get involved and demand solutions. To protect the world for future generations, we need to create worldwide public demand for action on climate change.
Potential Energy Coalition exists to solve this problem. We are an innovative, fast-growing startup that brings the very best marketing talent in the world to bear on the climate challenge. Leveraging deep analytics and creative storytelling, Potential Energy connects with people on a human level to tip the balance on the policies that will dramatically accelerate the energy transition. Our campaigns are backed by extensive audience research, yielding data-driven insights that shift the climate narrative to win the fights that matter. Founded in 2018 and supported by the leading philanthropists in the space, Potential Energy has a track record of transformative campaigns that capture audiences and mobilize support for climate action.
Reporting directly to our Executive Producer, the Senior Producer will work across multiple programs - including our internal brands producing 360 advertising campaigns - as well as working with external partners to deliver creative content. The ideal candidate is proactive, creatively driven, and collaborative focusing on creating high-quality creative while being budget-conscious and quick to problem-solve when necessary.
Our environment is a unique blend of non-profit mission-driven work supported by a high caliber team that comes largely from the private sector. We are also a close-knit, dedicated, and fun group of colleagues who strive to create a culture of support, opportunity, and inclusion. If this sounds like the right environment for you, come join us we can't wait to meet the next member of the team!
Responsibilities
- Communicate with external creative partners, including creative agencies and freelancers, along with managing creative development of internal teams
- Produce multiple videos for social and digital channels on fast timelines - includes the ability to source video footage, assist in sourcing music, cast for VO talent, and remain conscious of final specs for the appropriate social channel.
- Clearly communicate (and enforce as needed) deadlines, expectations and editorial direction
- Lead on pre-production and shoots by helping manage the relationship with production houses, casting agencies and talent, and overall timelines and budgets.
- Lead on shoots produced internally by sourcing and hiring crew, as well as sourcing freelance directors
- Manage associate producers and oversee their production projects
- Assist in putting forward the best production team members for each job, including editors, VFX specialists, motion designers, sound designers, and colorists.
- Interacting with multiple vendors throughout the production process and tracking with schedule and organizing sessions.
- Handle licensing (including renewals as needed) and budgets for any stock imagery, video, or audio pieces when finalizing creative assets with the production and creative teams.
- Ability to create timelines and project manage teams from strategy to final execution of creative
Qualifications
- Experience with 360 advertising campaigns and producing content for digital, social, broadcast, print and OOH channels
- A deep understanding of advertising and the different teams involved in creating a successful campaign
- 7-10 years of production experience, specifically in an ad agency and client-facing role
- A deep understanding of social and digital best practices
- Proven record of detail-oriented project management
- Ability to multitask and shift gears quickly; consistently manage multiple projects at a time that are in various stages of production (from pre to post to wrap)
- Experience using standard web tools such as content management and tracking systems a plus
- Any experience with trafficking content on social channels and the ability to pull results of the advertisement is a plus
- Shoot and Video Post experience a must-have