Location: New York,NY, USA
Kargo creates breakthrough cross-screen ad experiences for the world's leading brands and publishers. Everyday, our 600+ employees bring the power of their creativity and diversity to radically raising the bar on what mobile, CTV, AI, social, and eCommerce can do to wow consumers and build businesses. Now 20 years strong, Kargo has offices in NYC, Chicago, Austin, LA, Dallas, Sydney, Auckland, London and Waterford, Ireland. Humble brag: In 2024, Kargo was recognized as a Best Place to Work by Ad Age and Built In.
Who We Hire
Success takes all kinds. Diversity describes our workforce. Inclusion defines our culture. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, marital status, age, national origin, protected veteran status, disability or other legally protected status. Individuals with disabilities are provided reasonable accommodation to participate in the job application process, perform essential job functions, and receive other benefits and privileges of employment.
Title: Senior Product Manager, CTV
Job Type: In-Office Hybrid Required
Job Location: New York, NY
Salary Range: 110,000 - 140,000 OTE
The Opportunity
As a Senior Product Manager, CTV at Kargo, you will be responsible for managing a portfolio of high-impact ad formats, enabling advertisers to reach customers across high-quality publishers on various screens and distribution channels within the CTV ecosystem.
Our unique proprietary ad formats are at the forefront of our business, and in this role, you will directly shape the future of our CTV ad products. You will lead the development of next-generation CTV media driving the performance of our digital advertising in a fast growing sector within the industry and Kargo.
The Daily To-Do
* Execute a strategic roadmap for ad products aligned with Kargo's business objectives and market trends within CTV. .
* Define product requirements and specifications, ensuring alignment with customer needs and technical capabilities with a deep hands on approach to partnering with engineering, operational, and business CTV teams.
* Write briefs and documents to drive the technical design of Kargo CTV ad formats across both Kargo unique experiences, as well as traditional CTV advertising.
* Work closely with Engineering, Technical Operations, Integrations, and Programmatic Partnerships teams to ensure our CTV products are performant, compatible, and competitive within industry.
* Prioritize and manage projects effectively in a fast-paced, dynamic environment with a high level of ambiguity.
* Collaborate with internal stakeholders to gather requirements, prioritize features, and ensure alignment with business objectives.
* Stay informed about market trends, competitor offerings, and opportunities for product differentiation.
* Collaborate with engineering and contribute to product development cycles, including sprint preparation and backlog management.
* Work with product marketing on go-to-market strategy and post-launch success of products.
* Analyze data to extract actionable insights and identify opportunities for product optimization.
* Define KPIs and metrics to measure product success, regularly monitor performance and make recommendations for improvement.
* Lead the full product lifecycle, from strategy and development to adoption and iteration.
Qualifications :
* 4+ years of experience in product management with direct relevant experience within CTV and Online Video ecosystems.
* Customer-focused mindset with a passion for creating value and impact in the industry with experience working directly with brands/agencies, programmatic partners, and CTV publishers.
* Exhibited proficiency in designing and delivering ad experiences across video and CTV devices and environments.
* Deep proficiency in CTV technical and product concepts including RTB specs as well as specific CTV nuances.
* Very strong understanding of the ad tech industry and proficiency in programmatic advertising concepts.
* Technical acumen and ability to collaborate effectively with engineers.
* Experience with writing user stories, product briefs, and requirements.
* Great eye for design and attention to detail.
* Strong analytical mindset and ability to analyze complex data and make data-driven decisions.
* Experience with agile development methodologies and project management tools.
Follow Our Lead
* Big Picture: kargo.com
* The Latest: Instagram (@kargomobile) and LinkedIn (Kargo)