Peet's Coffee, Inc. is a celebrated coffee brand with a large and growing business built on a solid brand foundation that cannot be bought – a superior product, a compelling and authentic heritage, and a passionate cult-like following. We operate an omnichannel business – including a growing emphasis on our customers' digital experience – with the mission to connect coffee enthusiasts with the highest quality products and unparalleled service. We are seeking a dynamic and innovative Senior Product Manager - Digital to drive the development and enhancement of our e-commerce websites and coffeebar mobile ordering apps (iOS and Android).
OVERALL FUNCTION
As a Senior Product Manager - Digital, you will drive the concept, design, and development of digital products for Peet's websites, mobile apps, loyalty programs, and omnichannel ordering. You will collaborate with internal stakeholders, development teams, and external partners to deliver capabilities using agile methods. Additionally, you will help shape the strategy for Peet's next-generation digital capabilities, requiring technical expertise, user experience insight, and a deep understanding of customer needs.
This role reports to the Director of Digital Product Management and partners heavily with internal and external IT functions, Brand Marketing, Sales Channels (Retail, Direct to Consumer, Consumer Packaged Goods), Operations, and Customer Experience.
Essential Responsibilities
Opportunity Identification: Analyze market trends, user feedback, and business needs to propose and prioritize innovative features for websites and mobile apps. Understand consumer needs, identify market opportunities, and lead cross-functional teams to deliver exceptional digital experiences.Business Prioritization: Develop product vision, strategy, and roadmaps for the digital platforms, ensuring alignment with corporate goals, revenue objectives, and customer needs.User Experience (UX) Design: Ensure the digital platforms offer a seamless and engaging user experience. Advocate for user-centered design principles and ensure the platforms meet or exceed customer expectations.Development & Implementation: Coordinate product development, including workshops, strategy design, documentation, user testing, and cross-team collaboration.Customer Insights & Analytics: Use data and feedback to guide product decisions, analyzing behavior and engagement metrics to improve digital experiences.Cross-Functional Collaboration: Work with marketing, sales, and customer support to align digital product initiatives with business goals.Innovation & Trends: Drive innovation in digital products to support corporate strategies, focusing on omnichannel retail and differentiated experiences.Site optimization: Ensure the site is optimized to support the digital strategy, including search engine optimization (SEO) to deliver relevant traffic to our properties.Qualifications
Minimum BA / BS degree from a four-year accredited university (advanced degree preferred).5+ years of product management experience with customer-facing digital products, including websites and mobile apps (iOS and Android).Experience with digital technologies, media, e-commerce, payments, or subscription businesses.Proven experience managing eCommerce platforms, particularly Shopify.Strong understanding of ERP (Enterprise Resource Planning) systems, especially Dynamics 365.Hands-on experience with mParticle, or other customer data platforms (CDPs).Proficient in using marketing automation tools to create, manage, and optimize multi-channel communication strategies.Skilled in analytics tools (e.g., Google Analytics, Heap).Proficient in product management tools and methodologies like Agile and Scrum.Strong consulting skills with a proven track record of quality delivery.Exceptional written and verbal communication skills.Has a deep desire to learn and improve by seeking, accepting, and acting on productive feedback.Desire and ability to learn quickly and work in an agile development environment.Peet's Home Office is a Hybrid worksite, which requires Home Office employees to work onsite 3 days per week.
At Peet's we hire the best people and are committed to supporting our employees and rewarding them for their work. The target annual base salary range for this position is $125,000 - 178,000. The actual base salary offered depends on a variety of factors, which may include, as applicable, the applicant's qualifications for the position; years of relevant experience; specific and unique skills; level of education attained; certifications or other professional licenses held; other legitimate, non-discriminatory business factors specific to the position; and the geographic location in which the applicant lives and/or from which they will perform the job.
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