Senior Product Manager - HCP/Rare Diseases
: Job Details :

Main Responsibilities

• Manage development and execution of Patient and HCP branded campaign and messaging for personal and non-personal promotion including MLR review
• Lead development of sales force materials
• Collaborate with insights and business knowledge teams to generate lead and activation plans to identify patients and caregivers living with the disease
• Manage the launch execution of field teams and implementation plan
• Collaborate with sales training team to develop training materials
• Participate in market research and interacting with customer-facing teams to mine customer insights
• Support peer-to-peer programs for patients and HCPs, collaborate with medical teams to support events and congresses
• Co-lead the development of strategic integrated marketing brand plans
• Management of budgets in line with commercial plan
• Track KPIs measuring impact of Field Execution and HCP Branded Campaign
• Act as main point of contact for the Agency of Record and Analytics/Reporting function
• Support forecasting and performance monitoring

Experience Required

• 5+ years of relevant industry experience with at least 3 years of marketing experience in direct product marketing experience with demonstrated ability to succeed in marketing, and at least 1 year of relevant leadership experience in sales or marketing
• Rare disease experience preferred
• Good understanding of medical and sales teams with experience working cross-functionally
• Market Research and/or Sales experience is preferred