To reinvent an industry, you have to build the best team. Join Formlabs if you want to bring ground-breaking professional 3D printers to the desktop of every designer, engineer, researcher, and artist in the world.
Formlabs is looking for a Senior Product Manager to take our core eCommerce experience of formlabs.com (and associated sites), as well as our marketing automation (e.g., emails, tracking, A/B testing, analytics) to the next level.
Formlabs.com is our most valuable digital property, where:
- Our prospective customers learn about our product offerings
- New and existing customers purchase directly from our website
- Our partners can access resources & information they need to do their marketing, sales, and service of our products
- Our existing customers interact with our customer support and documentation content
- Regional audiences interact with country-specific localized full or micro-sites
Our Marketing Automation suite powers our communications, site experiences, and analytics backbone for our prospects and customers. These technologies are responsible for providing a seamless and easy experience for prospects and customers, while materially driving Formlabs' growth.
The Job:
- Drive overall website performance and metrics such as lead generation, lead conversion rate, eCommerce Sales that impact Formlabs top and bottom line
- Own and generate all key metrics, and reporting related to site performance
- Be the thought leader and strategy owner of making the web site the go-to place for transactional product sales (e.g., consumables, services) AND learning and discovery
- Drive easy to use and internal adoption of site updates for all parties within Formlabs
- Support key product launches on short timelines
- Build and maintain a performant site through performance optimizations / techniques to reduce page load times
- Independently communicate with senior management and all department heads to develop and organize innovative strategy and site architecture for the site 2-3 years out
- Proactively drive the launch of new features / products, and site updates through Agile sprint grooming, planning, and execution process
- Influence and partner with other technology teams to strategize and execute true end to end solutions for Formlabs across marketing and sales
You:
- Bachelor's degree in Computer Science, a related field, or equivalent experience
- Must be able to communicate in English both verbally and in written form
- 8+ years of eCommerce, marketing technology, marketing automation experience either as a developer or a product manager
- Strong knowledge on A/B testing platforms and analytics tools (e.g., GA4, BigQuery, Redash)
- Strong knowledge of web server architecture & infrastructure
- Strong knowledge of marketing automation (e.g., Marketo), and CRM (e.g., Salesforce)
- Ability to inspire, motivate and lead cross-functional teams
- Experience with Agile/Scrum development methodologies
- Passion and experience in 3D printing
- Familiarity with some combination of:
- Google applications such as GA4, Google Tag Manager
- AB testing platforms
- Marketo
#J-18808-Ljbffr