Location: New York,NY, USA
DESCRIPTION
Join our passionate team and be part of shaping the future of advertising technology! We are seeking a seasoned Product Marketer to drive the messaging strategy for our comprehensive Ad Tech suite, including Amazon DSP, Amazon Marketing Cloud, Amazon Publisher Services, and more. This role focuses on articulating how our solutions work together to solve our customers' (Agency/Hold Co) business problems. If you are a strategic thinker with marketing experience, possess a deep understanding of the Ad Tech landscape, have direct experience working with or at a Media Agency, and have a passion for driving product success through effective marketing, we encourage you to apply.
In this role, you will have the opportunity to shape and develop positioning while constructing thought leadership content on how Amazon Ads is bringing new capabilities to marketers and agencies. You will work closely with our core customer segments to develop messaging and marketing plans that drive a shift in perception and, ultimately, adoption of our tech solutions. This position requires not only comfort with ambiguity but a genuine enthusiasm for it, along with the ability to think big.
As an Ad Tech Product Marketer, you will be responsible for crafting compelling narratives for our unique products and themed solutions. You will be the driving force behind the successful launch, positioning, and growth of our products in the highly competitive advertising technology market. Collaborating with cross-functional teams, you will develop and execute strategic product marketing initiatives that showcase the value of our offerings to customers and drive adoption. We consider our Product Marketers to be general managers of the ad tech portfolio, ensuring the industry has a clear understanding of what our ad tech offering is and how it manifests throughout the customer experience.
This role offers the opportunity to make a significant impact on our product marketing efforts and contribute to the success of our cutting-edge advertising technology solutions. If you're ready to take on this challenging and rewarding position, we look forward to hearing from you.
Key job responsibilities
* Build the messaging framework which outlines the messaging priorities and communication goals for a product or theme, outlining terms, phrases, or statements to help deliver consistent messages across content
* Liaise with sales, product, and cross functional marketing teams in developing customer facing materials such as pitch decks, one sheets, case studies, and D2A content inclusive of articles and event collateral
* Conduit between product and sales by providing product with market feedback and sales with insights into existing and upcoming features
* Collaborate with Educational Marketing to develop and update training materials for sales
* Bring fresh sales and marketing strategies to the team
* Build all logistics and collateral for ad tech industry events and D2A trade marketing initiatives
* Outline and manage product marketing deployment timelines
* Educate other departments on current product messaging
BASIC QUALIFICATIONS
* 6+ years of professional non-internship marketing experience
* Experience using data and metrics to drive improvements
* Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
* Experience communicating results to senior leadership
* Experience building, executing and scaling cross-functional marketing programs
* Experience leading go-to-market for consumer software or hardware product launches
PREFERRED QUALIFICATIONS
* Experience using any of SQL or other analytical tools for conducting data analysis
* Experience with customer segmentation, profiling, and targeting
* Experience presenting metrics and progress to goal to senior leadership
* Experience prior success in driving execution of large-scale project plans with multiple teams in support of business goals
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.