Senior Product Marketing Manager, Confluence Enterprise Expansion
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OverviewWorking at AtlassianAtlassians can choose where they work whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Interviews and onboarding are conducted virtually, a part of being a distributed-first company.Work Management is one of Atlassian s three strategic areas of focus, alongside Agile DevOps and IT Service Management. Confluence is Atlassian's second-largest product after Jira, and a behemoth in the work management market. We help Fortune 500 companies collaborate, capture, and share the knowledge that makes their teams more effective and their organizations more aligned. As a cornerstone of Atlassian s new System of Work, Confluence is a trusted legacy product that s now primed for even bigger growth in the enterprise!The OpportunityAs a Senior Product Marketing Manager focused on Confluence s expansion into new enterprise audiences, you will identify the ideal buyer/influencer/champion personas and their core jobs to be done, as well as the market and trends that they care about. You will partner with our sales, field marketing, and customer lifecycle teams to optimize the funnel to attract executive-level decision-makers. You will create the strategy, messaging, and content needed to sell the value of Confluence to our target personas, while working with the rest of our expansion team to bring Confluence s unique value propositions to market.In short, you will help Atlassian expand beyond our stronghold in technical teams (devs, IT, etc.) to reach their non-technical counterparts (marketing, HR, ops, finance, etc.) as we become the system of work for ALL teams across the enterprise!ResponsibilitiesIn this role, you will:Help shape Confluence s strategy for reaching new audiences in an emerging market, identifying our strengths, and leading the effort to close gapsDrive the research and understanding of exec-level buying decisions and personas, and build a corresponding strategy to reach them at each stage of considerationPartner with our customer lifecycle marketing team in evaluations of funnel health to propose and test improvements to existing marketing messages in a multi-channel strategy that includes email, events, and digital adsBe the owner of our enterprise buyer s journey and lead cross-functional efforts to optimize it end-to-end from web entrance to deal closeBuild and enable sales and channel partners on the assets and talk tracks needed to appeal to non-technical department headsContribute to the development of messaging and positioning of Confluence against competitors in the enterprise and within the Atlassian work management solutionQualificationsOn your first day, we'll expect you to have:4 to 7 years of experience in enterprise or solutions product marketingExperience in building for emerging categories and/or new audiencesExcellent written and verbal communication skills Exceptional critical thinking and problem-solving skillsProficiency in presenting and story-telling, ability to influenceBachelors DegreeCompensationAt Atlassian, we strive to design equitable, explainable, and competitive compensation programs. To support this goal, the baseline of our range is higher than that of the typical market range, but in turn we expect to hire most candidates near this baseline. Base pay within the range is ultimately determined by a candidate's skills, expertise, or experience. In the United States, we have three geographic pay zones. For this role, our current base pay ranges for new hires in each zone are:Zone A: $150,700 - $200,900Zone B: $135,600 - $180,800Zone C: $125,100 - $166,700This role may also be eligible for benefits, bonuses, commissions, and equity.Please visit go.atlassian.com/payzones for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.#LI-RemoteOur perks & benefitsAtlassian offers a variety of perks and benefits to support you, your family and to help you engage with your local community. Our offerings include health coverage, paid volunteer days, wellness resources, and so much more. Visit go.atlassian.com/perksandbenefitsto learn more.About AtlassianAt Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.To learn more about our culture and hiring process, visit go.atlassian.com/crh.Job SummaryCategory: Marketing