Location: New York,NY, USA
Kargo creates breakthrough cross-screen ad experiences for the world's leading brands and publishers. Everyday, our 600+ employees bring the power of their creativity and diversity to radically raising the bar on what mobile, CTV, AI, social, and eCommerce can do to wow consumers and build businesses. Now 20 years strong, Kargo has offices in NYC, Chicago, Austin, LA, Dallas, Sydney, Auckland, London and Waterford, Ireland. Humble brag: In 2024, Kargo was recognized as a Best Place to Work by Ad Age and Built In.
Who We Hire
Success takes all kinds. Diversity describes our workforce. Inclusion defines our culture. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, marital status, age, national origin, protected veteran status, disability or other legally protected status. Individuals with disabilities are provided reasonable accommodation to participate in the job application process, perform essential job functions, and receive other benefits and privileges of employment.
Title: Senior Product Marketing Marketing
Job Type: Full-time; 3 Days In Office
Job Location: New York, NY
Salary Range: $100,000.00 - $130,000.00 OTE (On Target Earning)
The Opportunity
As a Senior Product Marketing Manager, you'll be a key driver for communicating Kargo's high-impact display, OLV, and CTV products, features, and benefits to the market. You'll craft the messaging and positioning for new products through market research and through a key understanding of Kargo's suite of customer-facing initiatives.
The Daily To-Do
* Spearhead post-product development marketing efforts including launch announcements, acting as the voice of the consumer, and having a deep understanding of the needs and desires of media buyers
* Partner with sales and product teams to develop special product packaging including pricing models, key messages, and value proposition
* Work closely with research and sales to conduct market analysis and studies to obtain an understanding of the competitive landscape and help establish product differentiators
* Serve as a key member of the team, driving the execution of go-to-market strategies to help enable the successful launch of new formats and capabilities
* Lead training sessions with internal & external customers for new products while communicating the value of our platforms, ads, and data products
* Work cross-functionally across teams including Product Management, Marketing, Strategy, Sales, Publisher
* Collaborate with other Product Marketing team members to organize and distribute customer newsletters around product releases and ongoing updates
* Maintains internal and external relationships with Kargo customers to ensure products, objectives, and tactics are properly communicated and represented
* Create sales collateral and tools that align with the buying process and help move prospects and customers through the sales cycle including one-sheets, case studies, whitepapers, and social posts
* Publish ongoing industry POVs around relevant topics and products in digital advertising
Qualifications
* 5+ years of professional experience in AdTech or related fields for product marketing and sales strategy
* Highly organized with attention to detail
* Proficient in Google Slides, Word, Excel, and PowerPoint
* Strong communication skills, working closely with senior leadership
* Skills in design, copywriting, product development, or public speaking are expected to be able to sell ideas well through creative and innovative presentations
* Prefer working in a collaborative, cross-team capacity
* Ability to effectively prioritize and manage your time to address multiple responsibilities in a fast-paced professional environment
* Strong knowledge of the advertising ecosystem including CTV, OLV & high impact display
* BA/BS degree or equivalent practical experience
Follow Our Lead
* Big Picture: kargo.com
* The Latest: Instagram (@kargomobile) and LinkedIn (Kargo)