Job DescriptionKada Recruiting is partnering with an award-winning public relations and digital marketing agency. Their diverse team of experts includes Public Relations & Communications Experts, Digital Mavens, and Research and Analytics Gurus. They build and deliver integratedmarketing campaigns, transcending our heritage in PR. They breed a collaborative culture, drawing on influence and learnings from all marketing disciplines to build something new. Their clients, awards, and business success all speak for themselves. This company thrives from their restless discontent, constantly looking to elevate their work and their skill set. They're building out a team of high performers with an uncommon level of modesty because no one is above the work. From every level, anyone can and does jump in. You'll never hear this company say That's not my job . You'll find it rewarding to work on their clientele coupled with their no-ego approach.This company is based in Manhattan and they operate on a hybrid schedule(in-office Tuesday-Thursday/remote Monday & Friday)Annual Base Salary Range: $67,000-$85,000RequirementsThis company is looking for a dynamic, energetic, and proactive Senior/Research Analyst to join their Research and Analytics team. This position provides the opportunity to work in a fast-paced, creative environment with a collaborative team.A successful Senior/Research Analyst should be fueled by an inner drive to learn new ways of thinking and hone their craft. They should be a self-starter and have strong research, data, and organization skills. This company will also expect all team members to demonstrate problem-solving abilities, both when acting alone and as part of a collaborative team, as this company is a fast-paced, start-up environment. Passion and enthusiasm for the work, as well as team collaboration and respect, are required.
- 2-4 years of experience with tracking, tagging, and analyzing media hits; agency experience preferred
- Bachelor's degree; degree in Research, Communications, Journalism, Public Relations, English, Marketing a plus but not required
- Proficiency in Office365, as well as media database and monitoring tools such as Cision and Pulsar, or other media/digital monitoring tools
- Proficiency in Excel and PowerPoint
- Ability to form insights from analysis
- An open mind, with the ability to learn new skills quickly and comprehensively
- Synthesize data and research trends from a variety of sources to develop strategic insights that became the foundation for communications program development for existing clients and for new business pitches
- Create and execute primary research asks, such as thought leadership surveys or focus group discussion guides
- Develop concise, well-thought-out reports and presentations that tell a story and inform account teams and clients who may be less versed with data from research and/or measurement platforms
- Strong written communications skills; ability to present ideas in a clear, concise, and persuasive manner, both in person and virtually via phone or email
- Assist team members with consumer and business insights - not data dumps - to account teams and new business teams, which included:
- Development of target audience profiles, secondary research summaries, and trends reports
- Conducting original research either through survey questionnaires, focus group screeners
- Working with social data tools to understand what consumers are saying about their client's business
- Develop monthly, quarterly, and/or annual wrap reports highlighting the successes of the agency's PR and Digital activations, including:
- Creation and management of PowerPoint and Excel documents for tracking and reporting, including building charts and creative visuals
- Interpretation of Cision, Pulsar, MuckRack, and other types of listening tool data
- Understanding client objectives to distill findings that are insightful and actionable
- Analyzing and interpreting traditional media and social/digital data
Benefits
- Great healthcare, dental, and vision plans
- 401K with company match and profit-sharing opportunities
- Performance-based bonuses
- Commuter benefits + FSA
- Cell phone reimbursement
- Paid maternity/paternity leave
- Learning and development opportunities
- Donation matching & volunteer days
- Annual wellness reimbursement
- Family planning & life event reimbursement