Job Details Job Location: Boston Office - Boston, MA Position Type: Full Time Salary Range: $65,000 - $78,000
About The Trustees:
The Trustees of Reservations (The Trustees) is the nation's premier conservation and preservation organization. Founded in 1891, we preserve properties of exceptional scenic, historic, and ecological value in Massachusetts for public use and enjoyment. We aim to protect special places for future generations to enjoy. We have helped protect more than 50,000 acres, including over 120 reservations open to the public.
The Role:
The Senior Retail Manager is part of our Business Operations team and reports to the Vice President of Business Operations & Engagement. This role is responsible for the strategy, purchasing, and KPIs for the ecommerce store and for the overarching strategy for in-person retail shops. This role will work closely with the Sr Retail Operations Manager and cross-functionally with regional staff and state-wide staff to provide strategic direction for all of Trustees retail efforts.
Functions of the Role:
Purchasing Merchandise Ecommerce Site & Special Events
- Responsible for establishing and managing the Ecommerce annual budget and purchasing in alignment with this budget.
- Establish year-round purchasing schedule in line with the seasons and organization-wide initiatives and promotions.
- Create and order Trustees branded merchandise in partnership with marketing and external designers.
- Identify and spotlight featured vendors that exemplify our retail purchasing criteria.
- Share new vendors and products with organization-wide retail staff.
- Create and purchase products for special events when needed.
Maintain Look & Feel of Ecommerce Site
- Serve as the primary overseer of the front end of Shopthetrustees.org, maintaining look and feel of ecommerce site in alignment with TTOR brand guidelines.
- Responsible for the planning and creation of all assets (photography, wording, content) in collaboration with the marketing team.
- Work with Senior Retail Ops Manager to make improvements to the site both functionally and aesthetically.
- Update wording, hours, and general info as needed.
Create & Execute Retail Marketing Strategy
- In collaboration with the marketing team, create an annual retail marketing strategy that incorporates ecommerce and in-person retail into the organization-wide marketing strategy.
- Communicate and execute the retail marketing strategy with on-site retail staff.
- Create signage for shops and distribute as needed.
- Work with membership to create a better member/retail experience.
Maintain & Update Trustees Retail Guidelines
- Lead weekly Wednesday Retail Meeting and Quarterly Offsites in partnership with Sr. Retail Ops Manager.
- Maintain current retail purchasing guidelines.
- Look for opportunities to improve purchasing guidelines and adapt in line with DBIE guidelines.
Assist On-Site Retail Staff with Merchandising
- Periodically visit property shops to help with resetting and remerchandising stores for the season and/or special events.
Qualifications:
- 3-5 years of relevant retail management experience.
- Experience with retail purchasing and merchandising.
- Demonstrated ability to successfully collaborate with on-site retail staff.
- Ability to think strategically while balancing hands-on responsibilities.
- Marketing and Design experience applicable to maintaining an ecommerce site.
- Knowledge of Shopify, Microsoft Excel, Office, and PowerPoint required.
- Willingness to travel onsite to support our retail staff.
- Knowledge of Power BI preferred; Basic graphic design skills preferred.
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