Location: New York,NY, USA
Company description
Hi there! We're Razorfish. We've been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What's different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.
Overview
We are seeking an experienced Sr. Social Analyst to join our 80+ person social practice within our fast-growing Consumer & Content Experience discipline who will create and execute social media marketing campaigns for a global financial technology company.
As a Sr. Social Analyst at Razorfish, you'll have the opportunity to bring stories to life for a leading fintech brand with a substantial social audience. A true social media-native, you're passionate about creating content that resonates and sparks meaningful engagement across digital channels.
Responsibilities
* Helps define and evolve ongoing social strategy updates for the fintech brand across core channels, including TikTok, X (formerly Twitter), Instagram, Facebook, and LinkedIn.
* Serve as the brand's eyes, ears, and voice on social, cultivating a strong, engaged community through relevant content and authentic interactions.
* Monitor consumer conversations to identify actionable insights, real-time opportunities, and emerging social trends, applying community-first thinking to brainstorming and content ideation.
* Schedule content in line with social media best practices
* Accurately engage with social media questions or comments across multiple platforms (Facebook, X, Instagram, TikTok) in line with brand tone and guidelines
* Collaborate with account and client teams to develop, post, and manage approved content and social responses. Proactively flag opportunities and work with strategy and analytics teams to deliver insights and recommendations based on community feedback.
* Manage ongoing optimization of the social strategy, playbook, community management, content creation, social promotions/contests, partnerships, and UGC to improving our delivery and enhance results
* Conducts and manages ongoing influencer & advocacy initiatives on behalf of clients that adhere to the FTC/FCC guidelines and best practices
* Own and maintain social content calendars, crafting copy and supporting asset development while ensuring the use of inclusive language, images, and messaging.
* Deep knowledge of social media trends and how brands effectively navigate and engage within the space, ideally with experience in social strategy development.
* Familiarity with social listening and analytics tools such as Sprout Social, Quid, RivalIQ, and Affinio particularly for community engagement and performance measurement
* Supports and contributes to business development opportunities
Qualifications
* BA/BS in Advertising, PR, Liberal Arts, Journalism or New Media
* 2-4 years of social media and digital experience at an interactive, advertising, public relations/communications, or other marketing agency
* Proven experience in digital marketing, social media management, or community engagement, with a strong understanding of emerging and established social and digital channels, trends, culture, and formats (e.g., Instagram, TikTok, Facebook, X, etc.).
* A curious mindset with a passion for understanding human behavior and how it intersects with technology and social media.
* Understand basic research techniques and methodologies and use them to support development/execution of client campaigns
* Collaborative team player able to integrate with a diverse, talented agency team and the interpersonal skills needed to foster and build strong relationships with clients, vendors, platform representatives, etc.
* Exceptional writing skills, meticulous attention to detail, and outstanding organizational abilities.
* Flexibility to adapt to evolving projects, priorities, and deadlines in a fast-paced, dynamic environment.
* Proficiency in online outreach strategies and the ability to craft impactful online engagement plans.
* Knowledge of influencers, creators, and tastemakers across social platforms is a valued asset.
Additional information
The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
* Paid Family Care for parents and caregivers for 12 weeks or more
* Monetary assistance and support for Adoption, Surrogacy and Fertility
* Monetary assistance and support for pet adoption
* Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
* Tuition Assistance
* Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
* Matching Gifts programs
* Flexible working arrangements
* 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
* Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
If you require accommodation or assistance with the application or onboarding process specifically, please contact ...@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $66,785- $101,085 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 01/31/25.