Location: New York,NY, USA
Come work at a place where innovation and teamwork come together to support the most exciting missions in the world!
We are seeking a passionate, hands-on Senior Social Media Manager to elevate our brand presence, engage with our community, and drive impactful campaigns across all social media platforms. This is a high-impact role requiring strategic thinking, creativity, copywriting and a passion for cybersecurity.
Key Responsibilities:
Strategy & Planning:
* Develop and execute a comprehensive social media strategy aligned with Qualys' brand, messaging, and business goals.
* Identify key trends in cybersecurity and digital marketing to create timely, engaging content.
* Grow Qualys' social media presence. Establish KPIs and regularly evaluate the effectiveness of social media campaigns.
Content Development & Management:
* Create and curate compelling content, including posts, graphics, videos, and infographics, tailored to each platform (LinkedIn, X, Instagram, YouTube, etc.).
* Collaborate with internal teams (e.g., product, research, product marketing, HR) to amplify key messages, campaigns, and announcements. Develop and maintain a social media calendar for ease of collaboration.
* Experience with live streaming events on LinkedIn
* Provide thought leadership and guidance for social media best practices and KPIs across the organization.
Technical Knowledge & Industry Understanding
* Deep understanding of cybersecurity solutions and target customer to create meaningful and engaging community and social content.
* Ability to translate complex technical concepts into accessible and engaging content for diverse audiences.
* Strong understanding of cybersecurity challenges and trends.
Community Engagement:
* Monitor and manage online conversations, addressing questions, concerns, and opportunities to highlight Qualys' expertise.
Analytics & Reporting:
* Track and analyze performance metrics, using insights to optimize future campaigns.
* Prepare regular reports highlighting successes, challenges, and strategic recommendations.
Team Leadership & Collaboration:
* Partner with PR, marketing, (content, demand-generation etc) product as well as HR team to ensure social media supports larger Qualys and HR initiatives.
* Collaborate with the Qualys creative team to develop engaging images and content, while maintaining a unified brand voice across channels.
Qualifications:
* Experience:7 years of deep social media experience including several in cybersecurity.
* Education: Bachelor's degree in marketing, communications, journalism, or a related field.
* Expertise: Proven track record of growing and managing BtoB social media channels for a global brand.
* Ownership/Accountability: strong sense of responsibility for end-to-end management of social and community-related tasks, including planning, drafting, and delivering on social engagement strategies.
We are seeking a passionate, hands-on Senior Social Media Manager to elevate our brand presence, engage with our community, and drive impactful campaigns across all social media platforms. This is a high-impact role requiring strategic thinking, creativity, copywriting and a passion for cybersecurity.
Key Responsibilities:
Strategy & Planning:
* Develop and execute a comprehensive social media strategy aligned with Qualys' brand, messaging, and business goals.
* Identify key trends in cybersecurity and digital marketing to create timely, engaging content.
* Grow Qualys' social media presence. Establish KPIs and regularly evaluate the effectiveness of social media campaigns.
* Content Development & Management:
* Create and curate compelling content, including posts, graphics, videos, and infographics, tailored to each platform (LinkedIn, X, Instagram, YouTube, etc.).
* Collaborate with internal teams (e.g., product, research, product marketing, HR) to amplify key messages, campaigns, and announcements. Develop and maintain a social media calendar for ease of collaboration.
* Experience with live streaming events on LinkedIn
* Provide thought leadership and guidance for social media best practices and KPIs across the organization.
* Technical Knowledge & Industry Understanding
* Deep understanding of cybersecurity solutions and target customer to create meaningful and engaging community and social content.
* Ability to translate complex technical concepts into accessible and engaging content for diverse audiences.
* Strong understanding of cybersecurity challenges and trends.
* Community Engagement:
* Monitor and manage online conversations, addressing questions, concerns, and opportunities to highlight Qualys' expertise.
* Analytics & Reporting:
* Track and analyze performance metrics, using insights to optimize future campaigns.
* Prepare regular reports highlighting successes, challenges, and strategic recommendations.
Team Leadership & Collaboration:
* Partner with PR, marketing, (content, demand-generation etc) product as well as HR team to ensure social media supports larger Qualys and HR initiatives.
* Collaborate with the Qualys creative team to develop engaging images and content, while maintaining a unified brand voice across channels.
* Qualifications:
* Experience:7 years of deep social media experience including several in cybersecurity.
* Education: Bachelor's degree in marketing, communications, journalism, or a related field.
* Expertise: Proven track record of growing and managing BtoB social media channels for a global brand.
* Ownership/Accountability: strong sense of responsibility for end-to-end management of social and community-related tasks, including planning, drafting, and delivering on social engagement strategies.
Skills:
* Strong writing, grammar and storytelling abilities.
* Proficiency with social media management and analytics tools (e.g., Sprout Social, Google Analytics).
* Basic graphic design and video editing skills are a plus.
* Detail-oriented approach with ability to multitask and meet deadlines
#LI-Remote
* Annual Salary Guidelines: $125,000 - $140,00
Qualys is an Equal Opportunity Employer, please see our EEO policy.