Job Location: Hershey, PA Hershey, PA preferred, Remote option.
Summary: The Shopper Solutions & Activations Manager, Large Format, is a pivotal member of the HSY Sales team with important responsibilities impacting the sales, share, and P&L performance for our entire organization. Below is a list of deliverables for the role:
- Own and drive high-level continuous improvement initiatives across Merchandising and Portfolio functions to reduce cost, increase retail performance, and drive speed-to-market. Responsibilities include, but are not limited to, finding process efficiencies and eliminating unnecessary workstreams to increase speed, and creating and sharing high-impact BDPs to enhance retail sales and experience
- Identify, develop, and manage customer- and channel-specific product solutions that drive incremental distribution and share of shelf for key strategic retailers. Work cross-functionally with Sales, Omni-Marketing, Shopper/Human Insights, Category Management, Operations, Packaging, Finance, R&D, and Retail Sales as well as external vendors and agencies to create these solutions
- Own the P&L development and optimization to ensure delivery of HSY metrics
- Remain connected to the Retail environment and actively participate in key customer appointments as needed to understand customer needs or present product solutions
- Provide and maintain visibility across the organization so that Customer Portfolio BDPs and solutions are shared as appropriate and unnecessary customization and complexity are avoided
- Remain actively involved with customer teams planning processes and meetings to develop shopper solutions that satisfy customer opportunities and meet internal hurdles and timelines
Responsibilities: Customer Specific Product Development: - Own the creation and management of product solutions for assigned customers including business case development and Accolade management. Specific focus on core packs, strategic brands and anchor events.
- Develop, maintain, and leverage key cross-functional relationships in Sales, Omni-Marketing, Shopper/Human Insights, Category Management, Operations, Packaging, Finance, R&D, Retail Sales and external partners to ensure solutions are best suited to the goals of driving revenue, share, and profit
- Maintain close connectivity with the Retail and Sales team to fully understand the in-store environment, recognize executional issues, and identify new opportunities
- Present new item/distribution solutions to customer KDMs as needed
Customer Planning: - Remain actively involved with Customer Team planning to identify current and future product needs on core packs and anchor events within company processes and lead times
- Maintain connectivity to other Shopper Solutions Managers to share best practices and prevent duplication in custom vehicle development
- Lead and represent Sales team on shopper solutions related, ad hoc projects such as Retail Ready Packaging, Waste Initiatives, Allocations, Merchandising Transformation, Shopper Insights, etc as needed
- Support 3-year JBP customer planning with strategic project and P&L support
Business and Financial Management: - Understand and analyze syndicated and shopper data from Customers to identify product opportunities and make fact-based strategic recommendations, as well as stay up to date on trends, forward-looking forecasts, and consumer needs
- Advocate for smart customer-specific solutions across internal teams and leadership to best support the team's growth strategies inline with company goals
- Actively manage customer-specific product portfolio to continually drive sales and profit performance. Proactively evaluate items as needed for rationalization
Qualifications: Education: Bachelor's degree required.
Experience: 5+ years' experience in Sales, Category Management, Finance and/or Marketing; Project Management experience recommended#LI-AM1 #LI-Remote