Social Media Activation Specialist
: Job Details :

Description

Social Media Activation Specialist, Full-Time, Easton PA

GENERAL SUMMARY:

A strategic, highly organized, self-directed, and creative Social Media Activation Specialist who has significant experience with highly visible brands managing and executing social media marketing and influencer campaigns across a variety of social media (e.g. Facebook, Instagram, Threads, YouTube, TikTok and Pinterest), ecommerce, and digital marketing platforms. In addition to managing the brand's day-to-day social platforms, this person will play a key role in leading the strategy, guidelines, editorial planning process and activation surrounding the brand's social campaigns, programs, content and communications.

The ideal candidate will possess a social-first mindset, the innate talent for both creating and recognizing on-trend and engaging content, impeccable attention to detail and extensive proven experience activating social media, influencers and content creators to build brands, generate organic engagement, grow followers and subscribers, and drive consumer advocacy, awareness and engagement. The desired individual will identify opportunities to engage audiences by leveraging new and existing social media channels and technologies as well as implement mechanisms for measurement and best practice learning. On a strategic level, he/she/they will create and drive the development of the brand's social media marketing strategy including test and learn programs, strategic partners and tools to acquire new fans and connect with current followers more effectively and meaningfully. He/she/they will also vet, on-board and manage external partner agencies to optimize brand's ability to create, curate and publish engaging, entertaining and on-trend social content. On a tactical level, he/she/they will manage a combination of social targeted marketing campaigns, cultural moments, and an always-on social content strategy and presence across platforms by driving the social campaign calendar across our brand social handles, creating social-native content, partnering with influencers and content creators, identifying performance metrics to drive consumer demand and efficiency and effectiveness, developing a pipeline of new content ideation, as well as providing regular performance reporting to all levels of the business. This role does not have a direct report.

The ideal candidate will be experienced at navigating a fast-paced environment, interacting with cross-functional teams, leading agency partners and working closely with key marketing, video, content, sales, product, education and PR business stakeholders.

PRINCIPAL DUTIES & RESPONSIBILITIES:

• Lead the strategy and development of Crayola's social media channels - focusing on building audience and extending the brand's engagement to help build brand equity inclusive of campaign and program measurement, analysis and best practice generation to allow for optimum visibility and engagement of social content.
• Lead the day-to-day social community management, specifically publishing, of all social media accounts for the brand (Facebook, Instagram, Threads, Pinterest, YouTube, etc.), utilizing industry, company and parent company best practices including development of monthly calendars for both original and curated content.
• Lead the strategy and development of influencer and content creator agencies, programs, campaigns, content and visual assets for publishing on social, digital, ecommerce and marketing channels.
• Partner with global partners to identify best practices and establish universal brand guidelines and aid in the creation and maintenance of the region/country specific channels.
• Lead the on-boarding and management of social partner agencies
• Leverage social listening platforms to better understand audiences, engagement opportunities and cultural moments to inform current and future social strategies.
• Test & learn social messaging, tactics, strategies and technologies to stay on or ahead of trends as it relates to best practices, competitive activity and industry innovation.
• Partner with PR and corporate communication to manage instances of social media PR crisis to help maintain brand image, reduce and eradicate the spread negative brand commentary and reinforce inclusive nature of brand social media platforms and commentary

JOB SPECIFICATIONS:

• Bachelor's degree in social media, marketing, communications, or related discipline.
• 5-7 years of business experience in social media marketing and/or content marketing.
• Direct experience leading and developing strategic social media and digital activations in a corporate or agency setting across all major social media platforms.
• Direct experience sourcing, negotiating and activating influencer and content creator partnerships, campaigns, assets and publishing across social, digital and marketing channels.
• Direct experience managing and partnering with agencies - ability to brief; on-board; collaborate and manage day to day processes.
• Experience crafting reports and presentations on channel performance and analytics.
• Ability to analyze and translate data into simplified stories and actionable best practices.
• Ability to use social media tools e.g., Google Analytics, social media dashboards, listening and other social measurement vendors.
• Knowledge of SEO strategy and implementation preferred but not mandatory.
• Ecommerce experience a plus but not mandatory.
• Excellent organizational, written, and verbal communication skills.
• Knowledge of social media legal guidelines.
• Team player who can work in a fast-paced environment.

PHYSICAL CONDITIONS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, light to moderate travel is required for events, media visits, agency meetings. It is also necessary that an alternative contact number (e.g. cell phone number) is left on employee's voice mail for media needing to reach a spokesperson after hours or while on deadline. There may be need for assembling/disassembling and packing up a pop-up display for media shows.

WHY CRAYOLA?

• Kid Inspired Culture
• Free Admission to Crayola Experience for Employees
• Community Volunteerism Opportunities
• Annual Bonus Potential for all Full-Time Employees
• Company Matched 401k & Employee Value Sharing Plan
• Comprehensive Healthcare Benefits for Eligible Employees
• Education Assistance Program
• Wellness Programs
• Employee Resource Groups
• Generous Product Discounts Onsite & Online
• Company Sponsored Employee Events
• Discounts on a wide variety of products and services - automotive, electronics, fitness, travel and entertainment

Diversity & Inclusion at Crayola We will cultivate diversity and create a culture of inclusion for our collective brands - one that grows through sustained action, demonstrates care for every life experience, inspires new products and content, and builds a sense of belonging in which every employee is able to be their very best. Learn more about Crayola's Diversity and Inclusion strategy:

Green is our favorite color!Crayola cares about the environment and responsibly makes the products you love. Learn more about Crayola's creative solutions for greener tomorrows:

We offer competitive salary, outstanding benefits and the potential for advancement through the use of creative abilities. No phone calls please. Search Firm Representatives - Please Read Carefully: Crayola LLC is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any employee at Crayola LLC via e-mail, the Internet, or directly to hiring managers at Crayola LLC in any form without valid written search agreement in place for that position will be deemed the sole property of Crayola LLC, and no fee will be paid in the event the candidate is hired by Crayola LLC as a result of the referral or through other means. Search firms are essential to the recruitment and staffing efforts at Crayola LLC, and we value the partnerships we have built with our vendors. For this reason, Crayola LLC has established and regularly maintains a preferred vendor list. Please note that even preferred vendors need to have a written search agreement signed by Human Resources at Crayola LLC in place for the specific position in order for a fee to be paid for any candidate referrals.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)