Location: New York,NY, USA
The Social Media and Content Manager, Tianjin brings Juilliard's mission to a global audience through compelling storytelling and creative content highlighting its new branch campus, The Tianjin Juilliard School, on social media. As a new cultural institution, Tianjin Juilliard is the first performing arts institution in China to confer a U.S.-accredited Master of Music (MM) degree. This New York-based position is responsible for launching and maintaining new English social media channels for Tianjin Juilliard's growing global network. In addition to managing a posting schedule and developing social content, this individual will monitor Tianjin Juilliard's created content including articles, videos, audio recordings, photos and other storytelling assets, finding opportunities to amplify these assets and build new audiences for the school. Tianjin Juilliard's content is focused primarily on music education and performance. This individual should have experience engaging with international audiences, bring a passion for building cultural understanding through nuanced intercultural communications, and represent Juilliard's vision and values. Consistent communication and collaboration with colleagues from the Tianjin campus will be critical to the success of this position.
Responsibilities:
* Create and maintain an active and engaging online presence for Tianjin Juilliard through new social media channels, integrating messaging across various channels to ensure a vibrant and consistent institutional voice to increase brand awareness.
* Develop creative campaign ideas and compelling content showcasing and amplifying the story of Tianjin Juilliard
* Develop audiences for the new social media channels; monitor and cultivate the online social media presence for the branch campus
* Build brand awareness by working with the New York Public Affairs team on cross posting and highlighting collaborative projects between both campuses
* Create and manage social media content calendar in close coordination with editorial, video/photography, and media relations staff at both campuses
* Identify opportunities for social media and other digital advertising campaigns
* Watch for emerging social media trends and collaborate with public affairs teams in New York and Tianjin to incorporate relevant messaging into social media posts
* Establish and maintain community management best practices for responding to followers on all channels
* Share and shape a common strategy, language, and set of best practices across both campuses
* Collaborate with division leaders and department heads across both campuses to amplify content that meets goals for admissions, student development, performances, and other priorities
* Works closely with colleagues to support social marketing initiatives focused on paid social media marketing and digital advertising
* Initiate and support students and faculty in doing Instagram takeovers
* Regularly review social media tools and analytics data to track growth, creating reports, and making strategic recommendations
* Organize and maintain content assets
* Copywriting, copy editing and proofreading
* Special projects and other duties as assigned
Qualifications:
* Bachelor's Degree in communications or arts-related field
* Strong written and oral communication skills
* At least 4 years of experience as a social media leader, preferably in the performing arts space or with a global brand
* Excellent organizational skills and a track record of managing multiple schedules and tight deadlines efficiently and effectively
* Strong competence in community management and excellent interpersonal qualities
* Strong graphic design and editing skills for social
* Demonstrated experience with social media marketing, including major platforms such as Instagram, Facebook, and YouTube
* The ability to represent the Juilliard brand well in all aspects of the job, through an insistence on extremely high quality in all media content created
* A team player with a positive, can-do attitude, indicated by an ability to work effectively with professionals, students, guest artists, administrators, and external partners from different backgrounds and cultures
* Knowledge and enthusiasm for the performing arts
Preferred Qualifications:
* Performing arts background and/or experience representing a global brand
* Experience in intercultural communications and/or marketing
* Bilingual would be a plus (English and Mandarin)
The Juilliard School has an ongoing commitment to the principles and practices of diversity and inclusiveness throughout the community and strongly encourages applications from candidates who would enhance the diversity of the School's administration.