Location: Middlebury,IN, USA
Forest River, Inc., the Nation's largest manufacturer of Recreational Vehicles, Cargo Trailers, Transit Buses, and Boats has an immediate opening.
Position Overview
At Forest River, Inc., a Social Media Associate is a creative individual who thrives in fast-paced situations, can seamlessly liaise with multiple stakeholders both internally and externally and who has a strong understanding of social media best practices, reporting and analytics. The goal of the Forest River, Inc. social media strategy is to build, nurture and grow loyal communities as well as to leverage brand social media platforms to promote our products, generate awareness, grow brand loyalty, and ultimately drive an increase in sales.This role is responsible for overseeing and growing all social media channels for specific brands in the Forest River, Inc. portfolio. This role directly manages content creation (including photography, video and copywriting), and should be the expert in content planning and community management that enables growth and engagement with social media audiences across new and existing platforms.
Responsibilities
* DATA & ANALYTICS
* Stay current on platform updates and innovations, applying best practices.
* Monitor competitors in the space and surface relevant learnings to the team.
* Work with the Social Media Coordinator to analyze social metrics and present key insights.
* Manage, optimize, and monitor paid strategies and publish reports on results, learnings and successes.
* CONTENT & COMMUNITY MANAGEMENT
* For each relevant brand, work with Brand Manager to develop strategy and recommendations on whole, and for each social platform.
* Curate authentic and timely content that showcases each brand's unique message and products utilizing writing, photography, videography and other multimedia.
* Plan, shoot and edit photos/videos of RV models per company standards (published guidelines that are subject to change). This includes 360's, interior & exterior photos, walk-thru videos (portrait & landscape), etc. Process includes writing ADA-compliant captions for photos/videos.
* Manage posting schedule, strategy and optimization.
* Be the eyes and ears of the brand(s); identify conversations or crisis that requires response and route through the appropriate departments for resolution.
* Work with Brand Manager to develop an effective influencer strategy and campaigns, with the goal of creating engaging content, third party endorsements and long-term online advocacy of the brands.
* Identify potential advocates (influencers, ambassadors, affiliates) within the brand's social community and share with Brand Manager.
Qualifications
* 1-4 years of relevant experience including strong planning, managing, and execution of social media initiatives in a corporate or agency setting.
* Experience using social media-driven creative apps including but not limited to: Canva, CapCut, Adobe Rush, Lightroom, Adobe Creative Suite, etc.
* Community engagement experience.
* Experience using a social media management platform, including but not limited to: Meta,Google, Agorapulse, Sprout Social, etc.
* True subject matter expertise in social media - significant first-hand experience with major platforms, their differences, benefits and unique features, including, but not limited to: TikTok, Instagram, Facebook, YouTube, LinkedIn, Pinterest and more.
* Experience writing, editing and crafting content for the social media space.
Forest River offers a stable work environment that is fast paced. Our employees enjoy a highly competitive Wage and Benefit Package. We are looking for dedicated individuals with experience in the Industry as well as other Manufacturing Processes.