Social Media Coordinator
: Job Details :

Social Media Coordinator

St. Lucie County, FL

Location: Fort Pierce,FL, USA

Date: 2024-12-10T08:50:35Z

Job Description:

Position Overview: The Social Media Coordinator is responsible for managing and executing the organization's social media presence across various platforms to ensure effective communication with the public. This includes planning, creating, and publishing content that promotes county initiatives, public services, community events, and fosters public engagement. The role involves working closely with other departments to ensure accurate, timely, and consistent messaging that aligns with the county's goals and priorities.Key Responsibilities:

Social Media Management:

* Develop, implement, and manage the county's social media strategy to increase public awareness, community engagement, and inform residents of county services and initiatives.

* Create and curate content, including posts, videos, and graphics, for various social media platforms such as Facebook, X, Instagram, LinkedIn, YouTube and others.

* Monitor social media channels, respond to inquiries, and engage with residents, ensuring positive and timely responses to comments, messages, and mentions.

* Maintain a content calendar to ensure consistent and strategic posting across all channels.

Content Creation & Campaigns:

* Develop creative content, including copywriting, visual assets, and multimedia, that communicates key messages in an engaging and accessible way.

* Work with other departments (e.g., Public Safety, Parks and Recreation, Public Works) to gather relevant information and create campaign materials to promote services, events, and important county updates.

* Execute targeted social media campaigns for county events, public meetings, and other community outreach programs.

Brand Management & Consistency:

* Ensure all social media content is aligned with the county's brand voice, values, and communication standards.

* Develop guidelines for social media content to maintain consistency in messaging across all platforms and to ensure compliance with county policies and regulations.

Analytics & Reporting:

* Track and analyze social media metrics to assess the effectiveness of campaigns and overall social media performance.

* Prepare regular reports on engagement, audience growth, and trends, providing insights and recommendations for improvement.

Crisis Communication:

* Assist in managing social media communications during crises or emergencies by ensuring accurate, clear, and timely information is shared with the public.

* Coordinate with Public Safety Department and other agencies to provide updates and essential information during emergencies, weather events, or community disruptions.

Public Engagement:

* Act as a liaison between the county and the community by engaging with citizens on social media, sharing relevant information, and promoting dialogue.

* Foster online community engagement by encouraging residents (we are citizens of a country) to participate in discussions, pollsand feedback opportunities.

Collaboration and Coordination:

* Work closely with the Communications Division Director, Communications Division Manager, and other county departments to develop social media strategies that support the county's communication objectives.

* Collaborate with internal teams to support events, initiatives, and other activities requiring social media promotion.

Qualifications:

Candidates should possess a solid foundational background that demonstrates their ability to engage with the responsibilities of the role effectively.

* 2+ years of experience in social media management, communications, or marketing (government, public sector, or non-profit experience is preferred).

* Proven track record of creating and executing successful social media campaigns.

* Strong understanding of social media platforms, trends, and best practices.

* Excellent writing, editing, and proofreading skills with the ability to write for diverse audiences.

* Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social).

* Experience with graphic design tools (e.g., Adobe Creative Suite) is a plus.

* Extensive knowledge of the federal digital accessibility guidelines (ADA & WCAG)

* Ability to work under tight deadlines and manage multiple projects simultaneously.

* Strong interpersonal skills with the ability to work collaboratively with different teams and stakeholders.

* Detail-oriented and organized, with strong problem-solving skills.

* Proactive and self-motivated with a passion for community engagement and county communication.

* Ability to remain professional and composed in high-pressure situations.

* Familiarity with public sector regulations and compliance standards regarding digital content and communications.

* Occasional evening, weekend or holiday work may be required for event promotion or time-sensitive communications.

PHYSICAL REQUIREMENTS:

* Ability to lift and carry up to 20 pounds occasionally and 10 pounds frequently.

* Frequent walking and standing, with some tasks requiring bending and reaching.

* Ability to perform tasks involving light physical exertion, including handling tools and materials.

* May involve extended periods of standing or moving within the workspace.

ENVIRONMENTAL CONDITIONS AND WORK HAZARDS:

Indoor and Outdoor Settings: Duties may require work in both climate-controlled indoor environments and outdoor locations exposed to varying weather conditions including attending meetings and events outdoors in the elements in various locations throughout the county.

Heavy Computer Use: The role requires prolonged periods of sitting and extensive use of computers and other office equipment, which may lead to eye strain and repetitive motion injuries.

Collaborative Workspace: Employees may frequently engage in meetings and teamwork, requiring effective communication in shared spaces.

Limited Physical Activity: The position involves minimal physical exertion, primarily consisting of desk work, although occasional movement within the office may be required.

Lighting and Noise Levels: Employees will work under standard office lighting and may experience moderate noise levels from office equipment and conversations.

SUPPLEMENTAL INFORMATION:

This job description is not intended to be and should not be construed as an all-inclusive list of all the responsibilities, skills or working conditions associated with the position. While it is intended to accurately reflect the position activities and requirements, Management reserves the right to modify, add or remove duties and assign other duties as necessary that are a logical assignment to the position.

EMERGENCY RESPONSE/RECOVERY ACTIVITIES:

County employees are considered essential personnel in providing and continuing services to our community during and following a disaster, such as a hurricane, or in other emergency situations. As a requirement of County employment,County employees are subject to being required to remain at work during an event, respond to a recall immediately following an event and/or immediately reporting to work when an all clear is declared by the County Administrator. During these types of events, County employees may temporarily be assigned to work and perform duties outside the normal scope of their position, location, and work schedule to fit the needs of the County and its citizens.

ADA STATEMENT:

A qualified employee or applicant with a disability may be afforded a reasonable accommodation to perform the essential job functions of a position in compliance with the Americans with Disabilities Act.

EEO STATEMENT:

St. Lucie County BOCC is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion, gender, sexual orientation, national origin, age, disability, or any other protected characteristic. We encourage all qualified candidates to apply.Qualifications: