JOB SUMMARYThe Social Media/Graphic Designer Representative will be responsible for developing and implementing our social media strategy, creating visually appealing content, and managing the overall online presence of our brand. Duties ad ResponsibilitiesSocial Media Management:
- Develop and execute a comprehensive social media strategy to increase brand awareness, engagement, and drive traffic to our platforms.
- Create and curate engaging content for various social media channels, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
- Schedule and publish posts, ensuring consistent and timely content delivery.
- Monitor and respond to audience comments, messages, and inquiries in a timely and professional manner.
- Stay updated on social media trends, algorithm changes, and industry best practices
Graphic Design:
- Design visually appealing and cohesive graphics for social media posts, advertisements, and other promotional materials.
- Develop and maintain a consistent brand identity across all visual assets.
- Collaborate with the marketing team to create compelling and effective designs that align with overall marketing goals.
- Stay informed about design trends and technologies, integrating innovative ideas into graphic content.
Analytics and Reporting:
- Track and analyze key performance indicators (KPIs) for social media campaigns.
- Provide regular reports on social media performance, highlighting successes and areas for improvement.
- Use analytics to adjust and optimize social media strategies based on data-driven insights.
SKILLS & REQUIREMENTSTo perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills and/or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Required Experience and Education:
- Bachelor's degree in Marketing, Communications, Graphic Design, or related field.
- Three to five years experience of Social Media Management and Graphic Design.
- Proficient in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).
Required Knowledge, Skills and Abilities
- Excellent verbal and written communication skills
- Excellent organizational skills with strong attention to detail, follow through, and commitment to quality.
- Dynamic and creative mindset
- Strong understanding of social media platforms, algorithms, and best practices.
- Ability to work in a fast-paced environment and meet tight deadlines.
- Must be able to multitask and adapt to changing priorities.
- Proactive and resourceful mindset, with the ability to anticipate needs and solve problems independently
- Excellent time management and prioritizing skills.
- Must be able to demonstrate high levels of professionalism.
- Ability to work well in a team and collaborate effectively.